The Netherlands’ natural landscapes, rich cultural offer, and vibrant cities all play a role in driving the local travel and tourism market, making one of the smallest countries in Europe one of the
. Although the onset of the COVID-19 pandemic hit the country’s inbound tourism market hard, the
recovered in 2023, exceeding 20 million. That said, while this figure surpassed pre-pandemic levels, the
What are the leading inbound and outbound travel markets in the Netherlands?
German visitors represent by far the
leading international tourism market for the Netherlands, ahead of Belgium and the United Kingdom. Before the impact of the health crisis, roughly 30 percent of all inbound tourist arrivals in the country came from Germany. In 2023, this share increased even further, with German travelers accounting for over a third of international arrivals. When breaking down the
number of hotel overnight stays in the Netherlands by source market, German guests only ranked behind domestic visitors, spending more nights in Dutch hotel establishments than British and Belgian guests combined. Meanwhile, Germany represented the second-biggest outbound tourism market for the Netherlands in 2023. In that case, France reported the highest
share of outbound tourist departures by Dutch travelers, with Spain and Belgium being other popular destinations that year.
Amsterdam’s contribution to tourism in the Netherlands
Amsterdam, the Netherlands’ capital and largest city, plays a fundamental role in attracting millions of international visitors to the country. Looking at the
inbound tourist arrivals at leading European destinations, Amsterdam and the province of North Holland, in which the city is based, ranked as one of Europe’s most popular travel hotspots, with over 10 million inbound arrivals in 2023. This figure accounted for around half of international tourist arrivals in the Netherlands, representing one of the highest
contributions of leading destinations to international tourism in European countries. Aside from its popularity among international visitors, the city also plays a pivotal role in the domestic tourism market. In 2023, the
number of domestic hotel guests in Amsterdam was more than twice as high as those recorded in Rotterdam or The Hague.
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