Sewing, woodworking, weaving, or pottery are just a few of the many activities commonly associated with arts and crafts, a hobby that enjoys great popularity in the United States. According to Statista’s Consumer Insights Global survey, roughly a quarter of
in 2024, compared to less than 20 percent who said photography, writing, or making music. Breaking down
also suggests that such activities have a similar appeal across generations, as no significant differences emerged within the sample. Meanwhile, in a 2023 analysis on the
, the arts and crafts category placed higher than gaming and food, with five percent of surveyed content creators reporting selling such types of products.
What are the leading arts and crafts retailers in the U.S.?
Both ranking among the
largest private retail companies in the United States, Hobby Lobby and Michaels are the arts and crafts retailers in the U.S. generating the highest revenue. Overall, based on
retail figures of toys and games in the United States, sales of arts and crafts products exceeded one billion U.S. dollars in 2023. This was approximately three billion U.S. dollars less than outdoor and sports toys, the most profitable products in that market. That said, data on
retail sales growth of toys and games in the U.S. show that while sales of outdoor and sports toys decreased by 16 percent over 2022, the arts and crafts category experienced a much lower annual decline.
What are popular arts and crafts platforms in the U.S.?
One of the main platforms for crafters to sell the items they create is
Etsy, founded in New York in 2005. Articles listed on Etsy, one of the
leading online marketplaces in the U.S. based on gross merchandise value, include a wide range of handmade or vintage goods, from art, home decoration, and craft supplies to clothing and handmade jewelry. Raverly, a platform started in Boston in 2007 and dedicated to fiber artists, can also count on a close-knit community, being one of the
most visited crafts websites worldwide along with Hobby Lobby’s web page. When looking at the
geographical distribution of raverly.com’s online traffic in 2024, the key role played by the U.S. market is clear, as the country accounted for nearly half of Ravelry’s website visits via desktop that year.
This text provides general information. Statista assumes no
liability for the information given being complete or correct.
Due to varying update cycles, statistics can display more up-to-date
data than referenced in the text.
