The baby care market encompasses a wide range of consumables, including infant formula, prepared food, toiletries, and hygiene products. Despite a slight dip in revenue in 2020, the
has shown strong and steady growth in recent years and is to forecast to be worth over 10 billion euros by 2025. In comparison, the
, another key segment of the baby products industry, reached almost seven billion euros in 2020. Some of the biggest markets in Europe for baby products include France, Germany, Italy, Spain, and the United Kingdom.
Baby care market in the UK
Despite the
birth rate in the United Kingdom dipping to 10.7 births per 100,000 population in 2019, the lowest it had been since 2002, the
market value for baby care products in Great Britain has grown by over ten percent between 2010 and 2019. One important segment of the baby care market is diapers, otherwise known as nappies. The revenue of the UK baby diaper market reached around 829 million British pounds in 2020 and is forecast to increase to 825 million British pounds by 2025.
What are the most popular baby product brands?
Alongside more traditional values such as revenue and market share, a brand or company’s online and social media following is a strong indicator of consumer preference. Ella’s Kitchen, a UK company which produces organic baby and toddler food branded under the same name, tops the list for the
baby food brand with the most Facebook page fans. Two of Ella’s Kitchen brands were also amongst the
top baby food brands on YouTube. Private label brands are also big players in the baby care market. According to a recent survey, some of the
most used brands of disposable nappies in Great Britain included Tesco and other hyper or supermarket brands. The most-used name-brand nappies were Pampers Baby Dry and Huggies.
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