Tripadvisor - statistics & facts
From a small office opened in 2000 above a pizza shop in Massachusetts, Tripadvisor has quickly grown to become a leading player in the online travel market. Its offer that combines free user-generated reviews of travel-related content, tools for price comparisons, and online travel booking services made it one of the most visited travel and tourism websites worldwide. As of 2023, the company reported that its branded sites featured over eight million entries on experiences, accommodation, restaurants, airlines, and cruises, with Tripadvisor’s total number of user reviews and ratings exceeding one billion.
When breaking down Tripadvisor’s global revenue by region, it is clear that the United States represents by far the leading market, accounting for two-thirds of the company's earnings in 2023. Overall, Tripadvisor’s revenue worldwide, combining all three business segments, reached nearly 1.8 billion U.S. dollars that year, the highest figure recorded by the company to date. By contrast, even though Tripadvisor’s net income remained positive in 2023, it experienced a 50 percent annual decline.
What are Tripadvisor’s main business segments and markets?
In 2022, Tripadvisor revised its business structure, focusing on the following segments: Tripadvisor core – including earnings from the company-branded hotels and media advertising opportunities– Viator, and TheFork, which focuses on travel experiences and dining, respectively. While Tripadvisor core generated the biggest profit in 2023, Viator reported the highest year-on-year increase in revenue of Tripadvisor’s business segments, growing by roughly 50 percent.When breaking down Tripadvisor’s global revenue by region, it is clear that the United States represents by far the leading market, accounting for two-thirds of the company's earnings in 2023. Overall, Tripadvisor’s revenue worldwide, combining all three business segments, reached nearly 1.8 billion U.S. dollars that year, the highest figure recorded by the company to date. By contrast, even though Tripadvisor’s net income remained positive in 2023, it experienced a 50 percent annual decline.
