Nils-Gerrit Wunsch
Research expert covering foods trends in North America, Europe, and the global food system
Campbell Soup Company - statistics & facts
Currently, the Campbell Soup Company generates almost half its sales from trading snacks. In 2017, the last year that soup was the largest sales segment for Campbell’s, the company announced its acquisition of snack maker Snyder's-Lance, in its largest acquisition deal ever. Snyder’s-Lance and its brands joined the long-owned Campbell subsidiary Pepperidge Farm, which had already operated a significant snack business.
While Campbell’s is a very traditional U.S. based and orientated soup company, it nonetheless has successfully embraced the snack business to stay competitive in the 21st century.
Inside the soup can
The soup segment is still performing well for the company and accounts for 2.7 billion U.S. dollars of annual net sales. Simple meals and beverages round out the company’s snack and soup business. With Kettle and Cape Cod, the company owns two brands in the ranking of the leading ten potato chip brands in the United States. Together, they generated over 700 million U.S. dollars in sales. A significant business, but dwarfed by the market leader PepsiCo and its subsidiary Frito-Lay.Soup made in the USA
The Campbell Soup Company is a business primarily focused on the U.S. market. So focused, in fact, that it no longer reports a breakdown of its net sales by region in its annual report. The company generated 9.36 billion U.S. dollars in net sales in 2023. The year has brought good business for Campbell’s and net sales grew by almost 800 million U.S. dollars. The company’s sales figures put Campbell’s in the list of the top U.S. food and beverage processors. However, it falls outside the leading twenty entries in the list.While Campbell’s is a very traditional U.S. based and orientated soup company, it nonetheless has successfully embraced the snack business to stay competitive in the 21st century.
