Dr. Pepper Snapple Group Inc. was an American soft drink company, located in Plano, Texas. It manufactured bottles and distributes a large variety of non-alcoholic drinks. Their portfolio includes flavored carbonated soft drinks and non-carbonated beverages, ready to-drink teas, juices, juice drinks, and mixers. In addition to their flagship drinks such as Dr. Pepper and Snapple brands, their brand portfolio includes Sunkist soda, 7UP, A&W, Canada Dry, Crush, Mott's, Squirt, Hawaiian Punch, Peñafiel, Clamato, Schweppes, Venom Energy, Rose's and Mr & Mrs T.
Origins and growth
The origin of the company can be dated back to 1969 when Cadbury and Schweppes merged. A series of strategic acquisitions has contributed considerably to the growth and the success of Dr. Pepper Snapple, and over thirty years the company obtained the third largest share of the beverage market in North America. In 2003, the four North American beverage companies under the umbrella of Cadbury Schweppes – Dr. Pepper/Seven Up, Inc., Snapple Beverage Corp., Mott's, and Bebidas Mexico - were consolidated into one single company- Cadbury Schweppes Americas Beverages. In 2006, the company acquired a full ownership of Dr. Pepper/Seven Up Bottling Group and became the largest bottling and distributing company in the U.S. In May 2008, Cadbury Schweppes demerged its beverage holdings forming the Dr. Pepper Snapple Group.
Dr Pepper Snapple Group has employed up to
21,000 employees across the U.S., Canada, Mexico, and the Caribbean. About 90 percent of the company’s sales were dominated by the
U.S. market, with about 90 percent of sales and has reached over six billion U.S. dollars in
net sales worldwide in past years.
Acquisition by Keurig Green Mountain
In July of 2018,
Keurig Green Mountain Inc. acquired the soft drink company Dr Pepper Snapple Group for 18.7 billion U.S. dollars and was renamed Keurig Dr Pepper. The soft drinks produced by Dr Pepper are now part of the flavored soft drinks business unit within the larger conglomerate. Keurig Dr Pepper was ranked among the
leading beverage companies worldwide in 2022 and had sales amounting to about 14.1 billion U.S. dollars.
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