The WhiteWave Foods Company was acquired by Danone in 2017. The original company was founded in 1977 and had four product divisions; namely Plant-Based Foods and Beverages, Coffee Creamers and Beverages, Premium Dairy and Organic Salads, Fruits and Vegetables. The firm operated in North America and Europe and also held a 49 percent ownership in a joint venture that sells branded plant-beverages in China. The WhiteWave Foods Company’s product portfolio in North America contains
such as Silk and So Delicious, International Delight and Horizon Organic. In Europe, well-recognized brands include Alpro and Provamel. In China, its plant-based beverages were traded under the Silk ZhiPuMoFang brand. As of January 2017,
The WhiteWave Foods Company was rated among the
leading beverages companies worldwide in 2014. The
company generated net sales amounting to 4.2 billion U.S. dollars in 2016. Its segment
Americas Foods and Beverages brought in the lion’s share of sales in that year. Of the four product categories,
plant-based food and beverages, which includes products such as almond milk, soy milk or coconut milk, accounted for about 1.6 billion U.S. dollars in sales. In order to promote its products, the company spent about 227.7 million U.S. dollars on
advertising activities in 2016.
Category-wise, the company was rated as the
leading almond milk vendor in the United States in 2016. Within other categories such as
coffee creamer and
refrigerated skim and low-fat milk, The WhiteWave Foods Company also ranked among the industry leaders.
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