in 2023. The company recorded its
in that year, reaching just under 9.9 billion U.S. dollars, showing year-over-year growth over the past five years – including those of the coronavirus (COVID-19) pandemic. This consumer brand awareness also resulted in the chain being one of the
. Chipotle is a fast casual restaurant, unlike
, fast casual restaurants typically offer a more upscale and diverse menu with higher quality ingredients. However, this promise of quality ingredients did cause some issues for Chipotle in the past.
Has Chipotle recovered from its food safety controversy?
Focusing on fresh ingredients is one of Chipotle’s key commitments. In the company’s "food with integrity" statement, Chipotle outlined its commitment to using responsibly sourced ingredients while supporting local farmers and environmental stewardship. However, due to food safety concerns that challenged the company's statement,
Chipotle’s operating income sharply declined in 2016. That year, consumers from multiple states developed food-borne illnesses after eating at the popular burrito chain. In an effort to restore consumer trust, Chipotle has since increased its spending on food and recorded its
highest-ever operating costs in 2023.
How popular is Chipotle?
Since launching two decades ago, the
number of Chipotle restaurants worldwide has increased every year. In 2023, the U.S.-based brand operated 3,437 eateries across the globe, serving international customers in Canada, France, Germany, and the United Kingdom. That being said, the
American Customer Satisfaction Index (ACSI) score of Chipotle in 2023 was below the industry average. However, it still received a higher score than competitors such as Subway, Little Caesars, and Wendy's. When looking at the company’s overall brand, Chipotle was valued at over 16.2 billion U.S. dollars and ranked as the fourth
most valuable QSR brand worldwide.
This text provides general information. Statista assumes no
liability for the information given being complete or correct.
Due to varying update cycles, statistics can display more up-to-date
data than referenced in the text.
