Christina Gough
Research expert covering sports and video gaming
Dallas Cowboys - statistics & facts
The Dallas Cowboys are a professional American football team competing in the National Football League (NFL) in the NFC East division. The team was founded in 1960 by Clint Murchison Jr., who was one of the franchise’s primary shareholders. The Cowboys’ first Super Bowl appearance took place in 1970, and the team won their first title the following year in 1971. In total, the Cowboys have won five Super Bowls throughout the years - in 1971, 1977, 1992, 1993, and 1995. Some of the Cowboys’ most notable players include Pro Football Hall of Fame members, Troy Aikman, Emmitt Smith, and Michael Irvin.
What are the financials of the Dallas Cowboys?
Under Jerry Jones, the current owner of the Dallas Cowboys, the team’s franchise value rose to nine billion U.S. dollars as of 2023. Jerry Jones purchased the team in 1989 for 140 million U.S. dollars, and the team’s revenue has since increased alongside its franchise value. The revenue of the Dallas Cowboys reached an all-time high of 1.13 billion U.S dollars in 2022. In conjunction with the team’s impressive revenue figures, the Cowboys ranked as the most valuable franchise in the NFL that year. After deducting operating costs such as the payroll of the Dallas Cowboys, the operating income of the franchise amounted to 504 million U.S. dollars in 2022.How many fans attend the average Dallas Cowboys game?
The Cowboys play their home games at the AT&T Stadium in Arlington, Texas. With a seating capacity of 80,000 spectators, the Texas stadium is one of the largest in the NFL. The team’s average regular season home attendance totaled 93,465 in 2022, and the cost of attending a Cowboys’ game that year was slightly more expensive compared to most other NFL teams. A family of four could expect to pay around 601 U.S. dollars according to the 2022 Fan Cost Index. This figure is largely due to the average ticket price of a Dallas Cowboys game, which was roughly 107 U.S. dollars in 2022.Do the Dallas Cowboy have a strong social media following?
The Dallas Cowboys placed second in a ranking of social media followings in the NFL as of October 2023, with the franchise’s official X page (formerly known as Twitter) recording approximately 4.38 million followers. The New England Patriots, by comparison, topped the list that year with 4.67 million X followers. When compared to the social media followings of individual NFL players, however, all NFL teams had a significantly smaller social media outreach. Odell Beckham Jr., a wide receiver for the Baltimore Ravens, had nearly 17 million Instagram followers as of January 2023.
