, offering a large selection of chocolate products around the world. Lindt & Sprüngli was founded in 1845 by David Sprüngli-Schwarz and his son Rudolph. Lindt & Sprüngli has control of every step of chocolate production, from the selection of selected cocoa beans sourced in specific growing areas to the finished product. During almost 180 years of Lindt & Sprüngli's existence, it has become a well-known producer of premium chocolate.
Company figures
Lindt & Sprüngli employs over 14,466 people and generated
global sales that amounted to approximately five billion CHF (Swiss Francs).
Lindt & Sprüngli’s main markets are North America and Europe. The company’s business in the North American region makes up around 41 percent of the total sales. By contrast, the European market accounts for about 46 percent of sales. The companies sales are thus more focused on North America and Europe than the overall chocolate market.
Western Europe is the largest regional market for
chocolate confectionery worldwide. With a global market share of about one-third of the entire chocolate confectionery market, Western Europe's market is larger than that of any other region. EEMEA (Eastern Europe, Middle East, and Africa) and North America make up approximately 24 and 22 percent of the global chocolate confectionery market, respectively.
Lindt & Sprüngli brand performance
Lindt & Sprüngli's most well-known brand is “Lindt”. The brand is well-established in a variety of markets. In the United States, Lindt is among the leading
chocolate brands, ranked by brand awareness. Around 72 percent of American consumers are aware of the brand. European consumers are also familiar with the Swiss premium chocolate brand. In the United Kingdom,
Lindt is among the top ten brands in all industries. Furthermore, Lindt & Sprüngli are among the leading fast-moving consumer goods (FMCG) manufacturers, when it comes to
advertising spending in Germany. The Swiss chocolate confectionary company spends around 91 million Euros on advertising in that country, which is more than other FMCG manufacturers of well-known brands, such as Red Bull or Krombacher, spend in Germany. Consequently, Lindt has a relatively high
brand recognition in Germany. Approximately 93 percent of German chocolate eaters know Lindt. Besides Lindt, the company also has multiple other brands in its portfolio, such as Ghirardelli, Hofbauer and Küfferle, Russell Stover, and Caffarel.
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