M. Shahbandeh
Research expert covering agriculture & FMCG
U.S. Greek yogurt market - statistics & facts
Greek yogurt is part of the dairy category and is also known as strained yogurt. Through the straining process, the excess watery whey is removed, which gives the yogurt a much thicker and creamier consistency. The introduction of Greek yogurt totally changed American tastes in yogurt and its large consumer acceptance helped increase sales of the overall yogurt category. As of 2022, U.S. yogurt sales came to over 7.2 billion U.S. dollars. In the previous year, Greek yogurt accounted for approximately 51 percent of U.S. yogurt sales.
Leading producers
In contrast to conventional yogurt, the Greek counterpart appeals equally to both men and women and consumers are drawn to the creamy product due to its high protein content, especially because protein is the pre-eminent theme in food marketing. Many of the leading dairy producers worldwide also produce Greek yogurt. For example, Danone is a large dairy producer and operates in the following areas: fresh dairy products, water, early life nutrition and medical nutrition. All segments combined generated net sales of about 28 billion euros in 2022. In the United States, Chobani Greek yogurt is a well-known brand and experienced tremendous growth over the last years.Consumer behavior
Yogurt consumption in the United States has increased since 2000, when about 1.8 billion pounds of yogurt were being consumed annually. As of 2022, that number stands at over 4.6 billion pounds. Maybe due to the increased awareness of the health and nutritional benefits brought by Greek yogurt. A survey conducted in 2022, showed that almost 40 percent of Americans reported buying dairy products such as Greek yogurt to improve their digestive health. Boomers are the generation spending the most money on Greek yogurt per trip to the grocery store, but consumers in all generations are spending at least 5.6 U.S. dollars or more on Greek yogurt each time they shop.M. Shahbandeh
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Dec 19, 2023
M. Shahbandeh
Research expert covering agriculture & FMCG
