Ahmed Sherif
Research expert covering IT services and gaming hardware
Whirlpool - statistics & facts
From humble beginnings as a small machine company to becoming a global household name, Whirlpool Corporation has been at the forefront of home appliance innovation for over a century. As one of the leading home appliances manufacturers globally and the largest in the United States, the company had an impressive workforce of around 59 thousand employees in 2023. The U.S. appliances giant consistently generates more than 19 billion U.S. dollars in annual revenues.
Overall, Whirlpool Corporation has not only solidified its position as the top home appliance manufacturer in the United States but has also established a significant global presence with a diverse portfolio of brands.
Whirlpool gains advantage on home turf
As a U.S.-based company, Whirlpool generates most of its revenue in its home market. Over half of the company’s global net sales are generated in the United States and Canada each year. In 2023, Whirlpool's revenue in North America amounted to around 11.4 billion U.S. dollars. The majority of Whirlpool's production takes place in the United States, but there are also significant facilities in India, Mexico, and Italy. The brands' popularity reflects Whirlpool’s strong market position in the United States and Mexico, as the company is the most popular washing machine brand in both countries according to a Statista survey.Major appliances lead Whirlpool’s sales
Whirlpool Corporation is the parent to 14 major global brands that include: Maytag, KitchenAid, Bauknecht, Jenn-Air, and InSinkErator. In addition to selling appliances under its brands, the company is also a major producer of home appliances for other well-known companies such as IKEA and Kenmore Appliances. Whirlpool generates its most of its revenues from laundry appliances, refrigerators and freezers, and cooking appliances. Together, they account for more than 80 percent of Whirlpool's revenue across all segments.Overall, Whirlpool Corporation has not only solidified its position as the top home appliance manufacturer in the United States but has also established a significant global presence with a diverse portfolio of brands.
