Ahmed Sherif
Research expert covering IT services and gaming hardware
Electrolux - statistics & facts
From Stockholm to households worldwide, Electrolux Group has been quietly revolutionizing domestic life for over a century. This Swedish-based giant has grown to become one of the leading home appliance companies globally and ranks among Sweden's largest companies by revenue. As of 2023, Electrolux boasted a sizable workforce of over 45 thousand employees worldwide. The company's products are popular in numerous countries, marketed either under its own brand or through major subsidiaries such as Frigidaire and AEG.
Despite the company’s strong presence in North America and the U.S., Electrolux reported operating losses in 2022 and 2023 for the first time in nearly a decade. These losses were attributed to weak performance in North America coupled with high inflation, rising interest rates, and geopolitical tensions.
In general, Electrolux's stronghold remains in large appliances such as refrigerators and freezers which are popular in major countries worldwide under the group's different brands. The Swedish giant continues to hold a formidable position as a major global player, while the company explores new avenues for growth and optimization in a rapidly changing industry landscape.
Europe and the United States are Electrolux's main markets
Electrolux generates stable revenues between around 12 and 14 billion U.S. dollars annually and has been increasing steadily in recent years, reaching 13.3 billion U.S. dollars in 2023. Europe and North America are the company’s largest regional markets, accounting for more than two-thirds of Electrolux’s total revenue in 2023. Nonetheless, when it came to single-country markets, the U.S. and Brazil were Electrolux’s largest single-country markets by revenue. Electrolux’s market share is especially high in Latin America where it holds a 30 percent share of the core appliances segment.Despite the company’s strong presence in North America and the U.S., Electrolux reported operating losses in 2022 and 2023 for the first time in nearly a decade. These losses were attributed to weak performance in North America coupled with high inflation, rising interest rates, and geopolitical tensions.
Electrolux focused on major appliances
Major appliances are undoubtedly Electrolux’s breadwinner as the company generates most of its revenue from core large appliances. In 2023, the company’s taste segment accounted for over 60 percent of Electrolux’s revenues, making it the company’s largest segment. The taste segment includes cooking, refrigeration, and freezer appliances. Dish and laundry appliances were Electrolux’s second-largest segment.In general, Electrolux's stronghold remains in large appliances such as refrigerators and freezers which are popular in major countries worldwide under the group's different brands. The Swedish giant continues to hold a formidable position as a major global player, while the company explores new avenues for growth and optimization in a rapidly changing industry landscape.
