Keurig Green Mountain, Inc., formerly known as the Green Mountain Coffee Roasters, is engaged in the specialty coffee and coffee brewer business. The Vermont-based company markets coffee makers for the B2C and B2B channel under the Keurig brand name. The brewing systems are designed for use with
, which all contain a single-serving unit of coffee grounds or other forms of dry beverage ingredients. The variety of K-Cups includes coffee, tea, hot chocolate, soft drinks and other hot or cold beverages.
Single-Cup coffee market
Keurig Green Mountain products formerly dominated the single-cup coffee market in the United States, previously with sales more than 500 million dollars more than other
single-cup coffee competitors and a 4.4 percent share of the
global coffee retail market. The company has sold as many as
13 billion single-serve coffee packs in a year, amounting to
net sales of about 4.52 billion U.S. dollars.
Convenience over cost
In comparison to traditional ground coffee, Keurig’s single-serve cup packs are definitely more expensive. In 2015, K-Cups were estimated to cost, on average,
0.33 U.S. dollars per single-serve cup. But
40 percent of U.S. consumers value the convenience and quality of the special coffee brewing system over the price.
Dr Pepper Snapple acquisition
In July of 2018, Keurig Green Mountain, Inc. acquired the soft drink company
Dr Pepper Snapple Group for 18.7 billion U.S. dollars and was renamed Keurig Dr Pepper. The soft drinks produced by Dr Pepper are now part of the flavored soft drinks business unit within the larger conglomerate. Keurig Dr Pepper was ranked among the
leading beverage companies worldwide in 2020 and had sales amounting to about 11.6 billion U.S. dollars.
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