Digital coupons and deals in the United States - statistics & facts
From newspaper clippings and print circulars to mobile apps and QR codes: The coupon landscape in the United States has undergone a significant digital transformation over the past decade. By offering deals online, businesses can address larger potential audiences, build brand awareness, and boost engagement rates and sales. With close to 60 percent of U.S. consumers using digital coupons, rebates in all their forms are one of the most popular marketing tools for brands.
On average, most online shoppers reported spending about five to ten minutes searching for digital coupons. These coupons were most likely to work about ten to thirty percent of the time. In this case, or when no digital coupons could be found, a 2024 survey revealed that only a minimal share of U.S. shoppers tended to always abandon their carts, whereas nearly forty percent still rarely abandoned their cart despite having no digital coupon.
Whether they are accessed through apps, social media, or emails, what storefronts can be sure of is that digital coupons are always desired by consumers in some capacity. Millions of online shoppers across the U.S. are always looking for the best deals before they finalize their purchases, regardless of the category.
The digital coupon shopping cycle
While plenty of shoppers still prefer to receive their coupons in print and by mail, for many consumers, the desire for bargains has predominantly moved online. In the U.S., about two in ten consumers find coupon and deal platforms as a source of inspiration for new product purchases, and social media accounts for an even larger share of exposure. This becomes more significant when taking into consideration that 34 percent of U.S. shoppers were using social media to find coupons as of July 2024. Alongside social media, consumers also utilize search engines, websites, rebate-specific apps, and email subscriptions as a means to discover coupons.On average, most online shoppers reported spending about five to ten minutes searching for digital coupons. These coupons were most likely to work about ten to thirty percent of the time. In this case, or when no digital coupons could be found, a 2024 survey revealed that only a minimal share of U.S. shoppers tended to always abandon their carts, whereas nearly forty percent still rarely abandoned their cart despite having no digital coupon.
Bargain business market leaders
In December 2023, the most visited coupon website in the United States was capitaloneshopping.com, boasting nearly 17 percent of site visits among its competition. The Capital One Shopping: Save Now app was also the second most downloaded discount and offer apps in the country that year, second only to Fetch: America’s Rewards App which was downloaded over 10 million times in the same period. Other popular rebates platforms included Upside, Ibotta, and Safeway.Whether they are accessed through apps, social media, or emails, what storefronts can be sure of is that digital coupons are always desired by consumers in some capacity. Millions of online shoppers across the U.S. are always looking for the best deals before they finalize their purchases, regardless of the category.
