D. Tighe
Research expert covering consumer behavior, sporting goods retail, and the global toy industry.
Detailed statistics
Combined back-to-school and back-to-college spending in the U.S. 2007-2024
Detailed statistics
Breakdown of U.S. back to school expenditure by category 2023
Detailed statistics
Back-to-school shopping expenditure expectations of U.S. households 2023
School enrollment in public and private schools U.S. 1965-2031
School enrollment in the United States from 1965 to 2021 for all levels of public and private schools, with projections up to 2031 (in 1,000s)
Enrollment in public elementary and secondary schools U.S. 2022, by state
Enrollment in public elementary and secondary schools in the United States in 2022, by state (in 1,000s)
Leading consumer spending events by expected average spend in the U.S. 2023
Leading consumer spending events by average expected per capita spend in the United States in 2023 (in U.S. dollars)
Combined back-to-school and back-to-college spending in the U.S. 2007-2024
Total combined planned back-to-school and back-to-college expenditure in the United States from 2007 to 2024 (in billion U.S. dollars)
Back-to-school spending in the U.S. 2006-2024
Total planned back-to-school expenditure in the United States from 2006 to 2024 (in billion U.S. dollars)
Estimated total U.S. back to school expenditure by category 2024
Estimated back-to-school market spend in the United States in 2024, by product category (in billion U.S. dollars)
Back-to-school shopping expenditure expectations of U.S. households 2023
Compared to last year, does your household expect to spend more or less on back-to-school shopping?
Average back-to-school spending per household in the U.S. 2024
Average planned back-to-school spending per household in the United States from 2004 to 2024 (in U.S. dollars)
United States: expected back-to-school spending of parents per child 2013-2023
What is the total amount you [parent] expect to spend on back-to-school items per child this season?
Expected spending by U.S. parents on back-to-school items by category 2024
How much do you expect to spend on back-to-school shopping in each of the following areas?
Breakdown of U.S. back to school expenditure by category 2023
Share of back-to-school spending in the United States in 2023, by product category
United States: share of shoppers buying school supplies 2024, by category
Share of consumers purchasing back-to-school (BTS) supplies in the United States in 2024, by category
Share of U.S. back-to-school shoppers' spending by sales channel 2022
Share of consumers' back-to-school spending in the United States in 2022, by channel
U.S. back-to-school shoppers who plan to buy pre-configured kits 2016-2022
Share of back-to-school shoppers that plan to buy pre-configured kits in the United States from 2016 to 2022
Leading reasons why U.S. back-to-school shoppers buy pre-configured kits 2022
Leading drivers for buying pre-configured school supply kits in the United States in 2022
Back-to-school spending influenced by children in the U.S. by category 2023
Parents who say their children could influence their back-to-school spending plans in the United States in 2023, by product category
Usage of social media sites to assist U.S. back-to-school shopping 2011-2023
Do you plan to use social media sites to assist in your back-to-school shopping?
U.S.: ways parents use social media for back-to-school shopping 2023, by generation
Leading reasons Gen X and millennial consumers use social media for back-to-school shopping in 2023
Number of students back-to-school consumers are shopping for in the U.S. 2023
Number of students back-to-school shoppers are buying supplies for in the United States in 2023
U.S.: leading reasons to buy specific brands when shopping for BTS supplies 2022
Which is most likely to drive your purchase of a specific brand during the 2022-23 back-to-school (BTS) season?
U.S.: leading action taken if preferred school supply brand is not available 2022
Leading course of action if preferred brand for back-to-school (BTS) shopping is not available among consumers in the United States in 2022
U.S. consumers who plan to do their back-to-school shopping sooner or later 2023
Compared to last year, do you expect to shop earlier or later for the 2023-2024 back-to-school season?
Share of U.S. consumers that started their back-to-class shopping by July 2019-2024
Share of consumers in the United States that had already started their back-to-school/college shopping by early July from 2019 to 2024
Planned time to shop for back-to-school supplies in the U.S. 2023
When consumers planned to shop for back-to-school supplies in the United States in 2023, by month
Back-to-school shopping in the U.S.: anticipated shopping locations 2024
Most popular shopping destinations for back-to-school consumers in the United States in 2024
Leading stores parents will likely visit for back to school shopping in the U.S. 2023
Leading brick-and-mortar stores parents of K-12 students plan to visit for back-to-school shopping in the United States 2023
Number of stores households expect to visit for back-to-school shopping U.S. 2022
Number of stores households with children plan to visit for back-to-school shopping in the United States as of June 2022
Impact of inflation on back-to-school shopping among consumers in the U.S. 2023
Compared to last year, how much of an impact will inflation have on your back-to-school shopping?
Impact of inflation on brand/product choice among U.S. back-to-school shoppers 2023
Has inflation impacted what brand and/or product choices you will make during back-to-school shopping?
Impact of the state of the economy on back-to-school shopping in the U.S. 2022-2024
Impact of the state of the economy on back-to-school purchases according to consumers in the United States from 2022 to 2024
Share of U.S. shoppers trying to save while buying back-to-school supplies 2019-2022
Back-to-school shoppers implementing savings-focused shopping behaviors due to the state of the economy in the United States from 2019 to 2022, by method
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