Kickstarter - statistics & facts
Since its inception in the United States in 2009, Kickstarter has evolved into a leading global crowdfunding platform, enabling creative projects to secure funding from a wide base of backers. Amid a global trend of rising interest rates due to economic downturns, Kickstarter has provided a unique avenue for financing innovative ideas.
The platform stands out for its all-or-nothing funding model, where projects must meet their funding goals by a specified deadline to receive any money. Backers, in return, receive tangible rewards such as custom editions and early releases, along with special experiences. Although currently open to project creators from a limited number of countries, Kickstarter allows international project backing, fostering a global community of supporters.
Kickstarter has cemented its position as a pivotal platform in the crowdfunding landscape, supporting a diverse range of creative projects and enabling innovative ideas to come to fruition. With a robust and growing base of backers and an ever-expanding pool of successful campaigns, Kickstarter continues to drive the future of creative funding globally.
The platform stands out for its all-or-nothing funding model, where projects must meet their funding goals by a specified deadline to receive any money. Backers, in return, receive tangible rewards such as custom editions and early releases, along with special experiences. Although currently open to project creators from a limited number of countries, Kickstarter allows international project backing, fostering a global community of supporters.
Ever-growing amount of pledges
Kickstarter has seen a substantial increase in the funds raised on its platform over the years. From 2017 to 2025, the total amount pledged more than doubled, showcasing the growing popularity and trust in crowdfunding. Some of the most successful projects have raised several million dollars, exemplifying the platform's potential. For instance, the e-paper watch Pebble raised over 20 million U.S. dollars, and the Coolest Cooler secured more than 13 million U.S. dollars. These successes highlight not only financial backing, but also the significant public support and attention that successful Kickstarter campaigns can attract.The most popular categories
Among the various categories on Kickstarter, games reign supreme, with over 47,000 fully funded projects as of January 2025. Other popular categories include film and video, music, art, publishing, and design, each with a substantial number of successful campaigns. Notably, the Comics category boasts the highest success rate, with around 67.65 percent of projects reaching their funding goals. As of January 2025, the number of project backers was over 23 million, with over eight million of them being repeat backers, demonstrating strong ongoing engagement within the community.Kickstarter has cemented its position as a pivotal platform in the crowdfunding landscape, supporting a diverse range of creative projects and enabling innovative ideas to come to fruition. With a robust and growing base of backers and an ever-expanding pool of successful campaigns, Kickstarter continues to drive the future of creative funding globally.
