Key insights
- Most popular Facebook fan page worldwide
Detailed statistics
Most popular Facebook fan pages globally 2023
- Most loved brand on social media
Detailed statistics
Top brands on social media worldwide 2019-2020, by social rank
- Instagram's share of U.S. brand content interactions
- 67%
Detailed statistics
U.S. user interactions with brand content on social 2020, by platform
Editor’s Picks
Editor’s Picks
Current statistics on this topic
Recommended statistics
User interactions
8
- Basic Statistic U.S. user interactions with brand content on social 2020, by platform
- Premium Statistic U.S. publishers social media brand content and actions change 2019
- Premium Statistic U.S. brand social media brand content and actions change 2019
- Premium Statistic U.S. users who use social media to follow brands 2020
- Basic Statistic U.S. social media activities 2019, by platform
- Basic Statistic Leading U.S. media publishers on social media 2019, by video views
- Basic Statistic Leading U.S. brands on social media 2020, by video engagement
- Premium Statistic YoY U.S. brand video engagement growth on social 2020
User interactions
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Basic Statistic
U.S. user interactions with brand content on social 2020, by platform
U.S. user interactions with brand content on social 2020, by platform
Distribution of brand content interactions in the United States in 2019 and 2020, by platform
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Premium Statistic
U.S. publishers social media brand content and actions change 2019
U.S. publishers social media brand content and actions change 2019
Year-on-year growth of publisher content and actions on social media posts in the United States 2019, by publisher genre
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Premium Statistic
U.S. brand social media brand content and actions change 2019
U.S. brand social media brand content and actions change 2019
Year-on-year growth of brand content and actions on social media posts in the United States 2019, by industry
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Premium Statistic
U.S. users who use social media to follow brands 2020
U.S. users who use social media to follow brands 2020
Share of social media audiences in the United States who use select social networks to follow brands and companies as of 3rd quarter 2020
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Basic Statistic
U.S. social media activities 2019, by platform
U.S. social media activities 2019, by platform
Social media activities on select social networks by social media users in the United States in February 2019
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Basic Statistic
Leading U.S. media publishers on social media 2019, by video views
Leading U.S. media publishers on social media 2019, by video views
Leading media publishers of brand content in the United States in 2019, by video views (in millions)
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Basic Statistic
Leading U.S. brands on social media 2020, by video engagement
Leading U.S. brands on social media 2020, by video engagement
Leading brands in the United States on social media in 2020, based on user engagement on owned video content (in million actions)
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Premium Statistic
YoY U.S. brand video engagement growth on social 2020
YoY U.S. brand video engagement growth on social 2020
Annual U.S. brand content video video actions growth on selected social networks in 2020
Leading publishers and brands
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- Premium Statistic Engagement share of voice of U.S. brands 2019, by industry
- Premium Statistic Leading U.S. publishers on social media 2020, by user engagement
- Basic Statistic Leading U.S. brands on social media 2020, by video engagement
- Premium Statistic Leading consumer electronics brands on social media in the U.S. 2019, by actions
- Basic Statistic Leading retail brands on social media in the U.S. 2020, by actions
- Basic Statistic Leading sports media companies on social media in the U.S. 2020, by actions
- Premium Statistic Leading automotive brands on social media in the U.S. 2020, by actions
- Premium Statistic Leading travel & leisure brands on social media in the U.S. 2019, by actions
- Premium Statistic Leading restaurant brands on social media in the U.S. 2019, by actions
- Premium Statistic Leading beauty brands on social media in the U.S. 2020, by actions
- Basic Statistic Leading media publishing companies on social media in the U.S. 2020, by actions
- Premium Statistic Leading U.S. celebrities on social media 2019, by cross-platform actions
- Premium Statistic Distribution of social media actions for U.S. retail brands 2019, by vertical
Leading publishers and brands
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Premium Statistic
Engagement share of voice of U.S. brands 2019, by industry
Engagement share of voice of U.S. brands 2019, by industry
Leading industries of U.S. brands on social media in 2019, by share of voice
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Premium Statistic
Leading U.S. publishers on social media 2020, by user engagement
Leading U.S. publishers on social media 2020, by user engagement
Leading publishers in the United States on social media in 2020, based on user engagement (in million actions)
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Basic Statistic
Leading U.S. brands on social media 2020, by video engagement
Leading U.S. brands on social media 2020, by video engagement
Leading brands in the United States on social media in 2020, based on user engagement on owned video content (in million actions)
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Premium Statistic
Leading consumer electronics brands on social media in the U.S. 2019, by actions
Leading consumer electronics brands on social media in the U.S. 2019, by actions
Leading consumer electronics brands in the United States on social media in 2019, by user engagement (in million actions)
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Basic Statistic
Leading retail brands on social media in the U.S. 2020, by actions
Leading retail brands on social media in the U.S. 2020, by actions
Leading retail brands in the United States on social media in 2020, by user engagement (in million actions)
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Basic Statistic
Leading sports media companies on social media in the U.S. 2020, by actions
Leading sports media companies on social media in the U.S. 2020, by actions
Leading sports media companies in the United States on social media in 2020, by user engagement (in million actions)
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Premium Statistic
Leading automotive brands on social media in the U.S. 2020, by actions
Leading automotive brands on social media in the U.S. 2020, by actions
Leading automotive brands in the United States on social media in 2020, by user engagement (in million actions)
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Premium Statistic
Leading travel & leisure brands on social media in the U.S. 2019, by actions
Leading travel & leisure brands on social media in the U.S. 2019, by actions
Leading travel & leisure brands in the United States on social media in 2019, by user engagement (in million actions)
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Premium Statistic
Leading restaurant brands on social media in the U.S. 2019, by actions
Leading restaurant brands on social media in the U.S. 2019, by actions
Leading restaurant brands in the United States on social media in 2019, by user engagement (in million actions)
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Premium Statistic
Leading beauty brands on social media in the U.S. 2020, by actions
Leading beauty brands on social media in the U.S. 2020, by actions
Leading consumer beauty brands in the United States on social media in 2020, by user engagement (in million actions)
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Basic Statistic
Leading media publishing companies on social media in the U.S. 2020, by actions
Leading media publishing companies on social media in the U.S. 2020, by actions
Leading media publishing companies in the United States on social media in 2020, by user engagement (in billion actions)
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Premium Statistic
Leading U.S. celebrities on social media 2019, by cross-platform actions
Leading U.S. celebrities on social media 2019, by cross-platform actions
Leading celebrities in the United States on social media in 2019, based on total cross-platform actions (in millions)
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Premium Statistic
Distribution of social media actions for U.S. retail brands 2019, by vertical
Distribution of social media actions for U.S. retail brands 2019, by vertical
Distribution of social media actions for retails brands in the United States from January to November 2019, by category
Brand sentiment
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- Premium Statistic Top brands on social media worldwide 2019-2020, by social rank
- Basic Statistic Leading U.S. brand buzz on social media 2019
- Basic Statistic Leading U.S. apparel and footwear brand buzz on social media 2019
- Basic Statistic Leading U.S. consumer electronics brand buzz on social media 2019
- Basic Statistic Leading U.S. retail clothing brand buzz on social media 2019
- Basic Statistic Leading U.S. hair and skin care brand buzz on social media 2019
Brand sentiment
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Premium Statistic
Top brands on social media worldwide 2019-2020, by social rank
Top brands on social media worldwide 2019-2020, by social rank
Most loved brands on social media in H2 2019 and H1 2020, by social rank
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Basic Statistic
Leading U.S. brand buzz on social media 2019
Leading U.S. brand buzz on social media 2019
Most popular brands based on social media buzz in the United States in 2019 (index score)
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Basic Statistic
Leading U.S. apparel and footwear brand buzz on social media 2019
Leading U.S. apparel and footwear brand buzz on social media 2019
Most popular apparel and footwear brands based on social media buzz in the United States in 2019 (index score)
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Basic Statistic
Leading U.S. consumer electronics brand buzz on social media 2019
Leading U.S. consumer electronics brand buzz on social media 2019
Most popular consumer electronics brands based on social media buzz in the United States in 2019 (index score)
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Basic Statistic
Leading U.S. retail clothing brand buzz on social media 2019
Leading U.S. retail clothing brand buzz on social media 2019
Most popular retail clothing brands based on social media buzz in the United States in 2019 (index score)
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Basic Statistic
Leading U.S. hair and skin care brand buzz on social media 2019
Leading U.S. hair and skin care brand buzz on social media 2019
Most popular hair care and skin care brands based on social media buzz in the United States in 2019 (index score)
Facebook
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- Premium Statistic Leading U.S. brands on Facebook 2020, by user engagement
- Premium Statistic Facebook user engagement of leading U.S. and UK publishers 2023
- Basic Statistic Most popular Facebook fan pages globally 2023
- Premium Statistic Fan growth of the fastest-growing brands on Facebook 2021
- Basic Statistic Facebook: number of followers of popular beauty brands 2021
- Basic Statistic Facebook: number of fans of popular fashion brands 2021
- Basic Statistic Average weekly Facebook brand posts 2023, by vertical
- Premium Statistic Facebook brand post engagement 2023, by vertical
- Premium Statistic Leading Facebook posts by brands in the U.S. 2020, by engagement
- Basic Statistic Most popular Facebook videos published in 2019, by number of views
- Basic Statistic Most engaging brand video format for Facebook posts 2020-2021, by account size
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Premium Statistic
Leading U.S. brands on Facebook 2020, by user engagement
Leading U.S. brands on Facebook 2020, by user engagement
Leading brands in the United States on Facebook in 2020, based on user engagement (in million actions)
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Premium Statistic
Facebook user engagement of leading U.S. and UK publishers 2023
Facebook user engagement of leading U.S. and UK publishers 2023
Leading publishers on Facebook from the United States and the United Kingdom (UK) as of January 2023, by total number of interactions (in millions)
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Basic Statistic
Most popular Facebook fan pages globally 2023
Most popular Facebook fan pages globally 2023
Most popular Facebook fan pages worldwide as of September 2023, based on number of fans (in millions)
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Premium Statistic
Fan growth of the fastest-growing brands on Facebook 2021
Fan growth of the fastest-growing brands on Facebook 2021
Fastest-growing global brands on Facebook as of March 2021, by monthly Facebook fan growth
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Basic Statistic
Facebook: number of followers of popular beauty brands 2021
Facebook: number of followers of popular beauty brands 2021
Leading beauty brands with the most followers on Facebook as of March 2021 (in millions)
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Basic Statistic
Facebook: number of fans of popular fashion brands 2021
Facebook: number of fans of popular fashion brands 2021
Leading fashion brands with the most Facebook fans as of March 2021 (in millions)
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Basic Statistic
Average weekly Facebook brand posts 2023, by vertical
Average weekly Facebook brand posts 2023, by vertical
Average number of weekly brand posts on Facebook in 2023, by vertical
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Premium Statistic
Facebook brand post engagement 2023, by vertical
Facebook brand post engagement 2023, by vertical
Average engagement rate with brand posts on Facebook in 2023, by vertical
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Premium Statistic
Leading Facebook posts by brands in the U.S. 2020, by engagement
Leading Facebook posts by brands in the U.S. 2020, by engagement
Most popular Facebook posts by brands in the United States in 2020, by user engagement (in millions)
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Basic Statistic
Most popular Facebook videos published in 2019, by number of views
Most popular Facebook videos published in 2019, by number of views
Most popular Facebook videos published in 2019, based on number of views (in millions)
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Basic Statistic
Most engaging brand video format for Facebook posts 2020-2021, by account size
Most engaging brand video format for Facebook posts 2020-2021, by account size
Most engaging brand video post format on Facebook worldwide from May 2020 to May 2021, by account size
Twitter
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- Basic Statistic Leading U.S. brands on Twitter 2020, by user engagement
- Basic Statistic Most visible brands on Twitter worldwide 2019
- Premium Statistic Most-followed magazine brands on Twitter 2019
- Basic Statistic Average daily Twitter brand posts 2017-2019
- Basic Statistic Average weekly X/Twitter brand posts 2023, by vertical
- Premium Statistic X/Twitter brand post engagement 2023, by vertical
- Premium Statistic Global Twitter mentions of leading brands 2019, by type
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Basic Statistic
Leading U.S. brands on Twitter 2020, by user engagement
Leading U.S. brands on Twitter 2020, by user engagement
Leading brands in the United States on Twitter in 2020, based on user engagement (in million actions)
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Basic Statistic
Most visible brands on Twitter worldwide 2019
Most visible brands on Twitter worldwide 2019
Most pictured brands on Twitter worldwide between September 2018 to February 2019
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Premium Statistic
Most-followed magazine brands on Twitter 2019
Most-followed magazine brands on Twitter 2019
Leading magazine brands on Twitter as of September 2019, by followers (in millions)
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Basic Statistic
Average daily Twitter brand posts 2017-2019
Average daily Twitter brand posts 2017-2019
Average number of daily brand posts on Twitter from 2017 to 2019
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Basic Statistic
Average weekly X/Twitter brand posts 2023, by vertical
Average weekly X/Twitter brand posts 2023, by vertical
Average number of weekly brand posts on X (formerly Twitter) in 2023, by vertical
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Premium Statistic
X/Twitter brand post engagement 2023, by vertical
X/Twitter brand post engagement 2023, by vertical
Average engagement rate with brand posts on X (formerly Twitter) in 2023, by vertical
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Premium Statistic
Global Twitter mentions of leading brands 2019, by type
Global Twitter mentions of leading brands 2019, by type
Distribution of Twitter mentions of leading brands as of March 2019, by type
Instagram
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- Premium Statistic Leading U.S. brands on Instagram 2020, by user engagement
- Basic Statistic Instagram: most-followed beauty brands 2022
- Premium Statistic Most-followed magazine brands on Instagram 2019
- Premium Statistic Instagram: share of video and image posts 2019
- Premium Statistic Instagram brand post engagement 2023, by vertical
- Basic Statistic Average weekly Instagram brand posts 2023, by vertical
- Premium Statistic Instagram post engagement rate 2017-2020, by post type
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Premium Statistic
Leading U.S. brands on Instagram 2020, by user engagement
Leading U.S. brands on Instagram 2020, by user engagement
Leading brands in the United States on Instagram in 2020, based on user engagement (in million actions)
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Basic Statistic
Instagram: most-followed beauty brands 2022
Instagram: most-followed beauty brands 2022
Leading beauty brands ranked by number of Instagram followers as of March 2022 (in millions)
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Premium Statistic
Most-followed magazine brands on Instagram 2019
Most-followed magazine brands on Instagram 2019
Leading magazine brands on Instagram as of September 2019, by followers (in millions)
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Premium Statistic
Instagram: share of video and image posts 2019
Instagram: share of video and image posts 2019
Distribution of posts on Instagram as of June 2019, by type
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Premium Statistic
Instagram brand post engagement 2023, by vertical
Instagram brand post engagement 2023, by vertical
Average engagement rate with brand posts on Instagram in 2023, by vertical
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Basic Statistic
Average weekly Instagram brand posts 2023, by vertical
Average weekly Instagram brand posts 2023, by vertical
Average number of weekly brand posts on Instagram in 2023, by vertical
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Premium Statistic
Instagram post engagement rate 2017-2020, by post type
Instagram post engagement rate 2017-2020, by post type
Engagement rate of Instagram posts between January 2017 and July 2020, by post type
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