Sun care market in the U.S. - statistics & facts
Every self-respecting skin care routine involves the use of sunscreen: it is recommended not only by influencers and beauty gurus, but also skin experts and dermatologists (i.e. medical professionals). The sun care market continues to gain relevance, thanks to the increase in awareness of the risk of sun damage, for example, hyperpigmentation spots or skin cancer, but also the desire of consumers around the world to prevent the signs of aging. Usage and sales of sun care products have experienced a constant increase, and the United States is the leading country in the market, with a revenue of approximately 1.98 billion U.S. dollars.
The sun care market includes other product types as well as sunscreen, such as after-sun preparations and tanning oils, the latter being mostly used by consumers who usually do not apply products with a high SPF level. Among the leading sunscreen brands on the market, Banana Boat, Hawaiian Tropic, and Avene are the most popular among Americans.
While the usage of sunscreen is still not as widespread as it should be, the increase in awareness and sales show that more and more consumers are choosing to protect their skin and this can be observed in the many products and formulas beauty companies are coming up with to meet demands.
Consumer behavior
As consumers’ demand for products including Sun Protection Factor (SPF) increases, sales of sun care products such as lotions and oils keep on growing, rising from 1.18 billion U.S. dollars in 2020 to about 1.7 billion three years later. Shoppers are indeed focusing more and more on the protective factor of the product, and many opt for a high SPF. Although the majority of the population mostly uses face sunscreen, the application of body sun protection is also common, especially among women. However, while usage of sun care products is becoming more and more diffused, the share of consumers in the United States who do not use sunscreen is still quite high, especially when it comes to men.The sun care market includes other product types as well as sunscreen, such as after-sun preparations and tanning oils, the latter being mostly used by consumers who usually do not apply products with a high SPF level. Among the leading sunscreen brands on the market, Banana Boat, Hawaiian Tropic, and Avene are the most popular among Americans.
Trends in sun care: how is the market evolving?
With this category gaining importance, beauty companies are trying to continuously improve the quality and appeal of their sun care products. New trends in the industry include the increasing use of make-up that provides protection against sun damage, mostly appreciated by younger generations, as well as the presence of active ingredients. Product formats are also very important to consumers: sunscreen wipes are a convenient way to always have sun protection handy, and sun serums can make skincare routines easier, while spray or stick formats can be used to re-apply the product more frequently and as much as needed, even on top of make-up.While the usage of sunscreen is still not as widespread as it should be, the increase in awareness and sales show that more and more consumers are choosing to protect their skin and this can be observed in the many products and formulas beauty companies are coming up with to meet demands.
