Instagram - statistics & facts

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Key insights

Monthly active Instagram users
2bn
Country with the most Instagram users
India
Instagram users in the United States
169m

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Overview

Benchmark

  • Basic Statistic Most used social networks 2024, by number of users
  • Basic Statistic Global year-on-year social media audience growth 2024
  • Premium Statistic U.S. market share of leading social media websites 2024
  • Basic Statistic ACSI - U.S. customer satisfaction with online platforms 2023-2024
  • Basic Statistic Gen Z: selected social media platforms in the U.S. 2020-2025

Users

Content reach

Influencers

Advertising & marketing

  • Premium Statistic Leading social media platforms used by marketers worldwide 2024
  • Premium Statistic Most used social media platforms among B2C and B2B marketers worldwide 2024
  • Premium Statistic Most important social media platforms for marketers worldwide 2024
  • Premium Statistic Most important social media platforms according to B2C & B2B marketers worldwide 2024
  • Premium Statistic Planned changes in use of selected social media for organic marketing worldwide 2024
  • Premium Statistic Facebook and Instagram CPM (cost-per-mille) in the UK 2024

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