Marriott International - statistics & facts
Marriott International holds a dominant position in the global hotel market. As of 2024, it was the hotel company with the highest global market value, at nearly 68 billion U.S. dollars. The number of Marriott hotels globally has more than doubled over the past decade. As of 2024, the company ran almost 9,400 properties, making it one of the largest hotel chains in the world.
Meanwhile, Marriott’s key performance indicators (KPIs), occupancy, average daily rate (ADR), and revenue per available room (RevPAR), have all seen growth in the past years after deep declines during the coronavirus pandemic.
With both Marriott's revenue and operating profit reaching over pre-pandemic levels, the company's future outlook appears positive. Not only that, but growth across all KPIs suggests continued expansion and financial stability.
What is Marriott’s place in the global hotel industry?
In terms of revenue, Marriott outperforms its competitors. The Forbes "Global 2000" list of the largest companies worldwide found that Marriott had the highest sales of any hotel company in its 2023 ranking. The company generated approximately 24 billion U.S. dollars in sales that year, outranking big global chains like MGM Resorts International, Hilton, and Las Vegas Sands.Meanwhile, Marriott’s key performance indicators (KPIs), occupancy, average daily rate (ADR), and revenue per available room (RevPAR), have all seen growth in the past years after deep declines during the coronavirus pandemic.
Where is Marriott’s biggest market?
Marriott's biggest regional market is undoubtedly North America. This is partly due to the acquisitions of Canadian chain Delta Hotels and American chain Starwood Hotels and Resorts in the years 2015 and 2016, respectively. Marriott has its highest number of properties and hotel rooms in this region, with over 6,200 units and one million rooms as of 2024. Comparatively, there were a little over 900 properties in Europe, the company’s second largest market.What do consumers think of Marriott?
In 2024, Marriott had one of the highest American Customer Satisfaction scores of any hotel company, surpassed only by competitor Hilton. Its rate of 79 out of 100 was higher than the average ACSI score for hotels that year. Along with the company’s high ACSI score, Marriott placed fourth in a 2024 ranking of the leading hotel brands by brand awareness in the United States. Hilton, meanwhile, had the highest brand awareness in the U.S. that year.With both Marriott's revenue and operating profit reaching over pre-pandemic levels, the company's future outlook appears positive. Not only that, but growth across all KPIs suggests continued expansion and financial stability.
