Halloween in the U.S. - Statistics & Facts

Key insights

Most used type of retail store for Halloween purchases in the U.S.
Discount stores
Share of U.S. Gen Z shoppers who used TikTok as a source of Halloween costume inspiration
32%
Share of Americans planning to decorate their home or yard for Halloween
30.9%

Editor’s Picks Current statistics on this topic

Further recommended statistics

Consumer expenditure

Consumer behavior

Halloween product shopping

Pumpkin production & consumption

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