Stacy Jo Dixon
Research expert covering social media usage worldwide
Worldwide digital population 2024
Number of internet and social media users worldwide as of October 2024 (in billions)
Number of global social network users 2017-2028
Number of social media users worldwide from 2017 to 2028 (in billions)
Global social network penetration 2019-2028
Social network penetration worldwide from 2019 to 2028
Most used social media platforms by type in the U.S. 2023
Most used social media platforms by type in the U.S. as of December 2023
Most common social media activities in the U.S. 2024
Most common social media activities in the U.S. as of September 2024
Media usage in an online minute 2023
Media usage in an internet minute as of December 2023
Highest trending global topics on social media 2022
Most mentioned events across social media platforms worldwide in 2022 (in millions)
Facebook and Instagram: global sustainability conversation trends 2022-2023
Year-on-year growth of water, lifestyle, and energy related conversations on Facebook and Instagram worldwide from 2022 to 2023
Facebook and Instagram: global internet and technology conversation trends 2022-2023
Year-on-year growth of internet and technology related conversations on Facebook and Instagram worldwide from 2022 to 2023
Facebook and Instagram: cultural conversation trends 2022-2023
Year-on-year growth of culture related conversations on Facebook and Instagram worldwide from 2022 to 2023
Facebook and Instagram: beauty and body positive conversation trends 2022-2023
Year-on-year growth of beauty and body positive related conversations on Facebook and Instagram worldwide from 2022 to 2023
Discord: most popular servers for global users 2024, by number of members
Leading Discord servers among users worldwide as of April 2024, by number of members
Discord: most popular gaming servers for global users 2024, by number of members
Leading Discord gaming servers among users worldwide as of April 2024, by number of members
Reddit: leading AMAs by number of upvotes 2022
Leading AMA ("Ask Me Anything") posts on Reddit worldwide in 2022, by number of upvotes (in 1,000s)
Reddit: leading posts by number of upvotes 2022
Leading posts on Reddit worldwide in 2022, by number of upvotes (in 1,000s)
Discussions by influential accounts on alternative social media platforms 2022
Share of prominent active accounts on alternative social media platforms that posted about selected topics in June 2022
Most liked TikTok videos of all time 2023
Most popular TikTok videos based on total global likes as of March 2023 (in billions)
TikTok: number of views per video 2023, by account type
Average number of views per video posted on social video app TikTok from March 2023 to August 2023, by account type
TikTok: most viewed European cities 2023, by number of views per inhabitant
Most popular videos of European cities on TikTok as of April 2023, by number of views per inhabitant (in thousands)
TikTok: most viewed European cities 2023, by number of views
Most popular videos of European cities on TikTok as of April 2023, by number of views (in billions)
TikTok: distribution of videos removed worldwide Q1 2023, by reason
Distribution of videos removed from TikTok worldwide in 1st quarter 2023, by reason
Hours of video uploaded to YouTube every minute 2007-2022
Hours of video uploaded to YouTube every minute as of February 2022
YouTube Shorts: global logged in monthly users 2022-2023
YouTube Shorts global monthly active usage in 2022 and 2023 (in billions)
Active streamers on Twitch worldwide 2024
Number of active streamers on Twitch worldwide from January 2018 to October 2024 (in millions)
Total hours watched of most popular streamers on Twitch 2024
Most popular streamers on Twitch worldwide in May 2024, by total hours watched (in millions)
Number of minutes spent watching Twitch content worldwide 2012-2023
Number of minutes spent watching content on Twitch worldwide from 2012 to 2023 YTD (in billions)
YouTube: most subscribed gaming channels 2024
Most popular YouTube gaming channels as of August 2024, ranked by number of subscribers (in millions)
Leading YouTube Gaming streamers 2024, based on hours watched
Leading YouTube Gaming streamers during June 2024, based on hours watched (in millions)
Selected social video and photo app global downloads 2020-2023
Selected social media apps downloads worldwide from January 2020 to April 2023 (in billions)
Most downloaded photo and video editor apps in the U.S. 2024
Leading photo and video editor apps in the United States in November 2024, by downloads
Instagram accounts with the most followers worldwide 2024
Instagram accounts with the most followers worldwide as of April 2024 (in millions)
Instagram: most popular posts as of 2024
Most popular posts on Instagram as of April 2024, by number of likes (in millions)
Instagram: favorite types of posts for global users 2023
Preferred types of content on Instagram according to users worldwide as of April 2023
U.S. BeReal users opinion on the app authenticity 2022
Share of BeReal users in the United States who believe the app is an authentic social media as of July 2022
U.S. adults: number of photographs online 2022
Adults in the United States on how many photographs of them are online as of December 2022
UK: online footprint of social network users 2022
Average lifetime online footprint of social media users in the United Kingdom as of July 2022
Sources of information about products in the U.S. 2024
Sources of information about products in the U.S. as of September 2024
Attitudes towards online shopping in the U.S. 2024
Attitudes towards online shopping in the U.S. as of September 2024
Sources of inspiration for new products in the U.S. 2024
Sources of inspiration for new products in the U.S. as of September 2024
Frequency of reading local businesses online reviews in the U.S. 2023
Frequency of reading online reviews of local businesses according to consumers in the United States as of January 2023
Number of user reviews and ratings on Tripadvisor worldwide 2014-2023
Total number of user reviews and ratings on Tripadvisor worldwide from 2014 to 2023 (in millions)
Number of reviews of best-selling beauty & personal care products on Amazon 2024
Best-selling beauty and personal care products on Amazon in 2nd quarter 2024, by number of reviews (in thousands)
Online beauty shoppers who read reviews in the U.S. 2023
Share of beauty shoppers who read reviews while shopping online in the United States in 2023
Most helpful webpage product details when shopping for beauty online in the U.S. 2024
Most important website product details when deciding to purchase beauty products online in the United States in 2024
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