Domino’s Pizza has transformed from a one-store operation to one of the largest pizza franchises in the world. In 1983, the U.S.-based company opened its first international store in Winnipeg, Canada. Nowadays, after six decades of growth and four decades of international expansion, the
is in excess of 20 thousand. While “pizza” may be in the brand’s name, Domino’s also offers a range of other dishes including pasta, oven-baked sandwiches, fried chicken, and desserts. As the sixth
as well as abroad.
How successful is Domino’s globally?
Unlike some of its competitors, Domino’s primarily focuses on the delivery and carryout segments of the pizza industry. Domino’s delivery system, which supports real-time order tracking in many countries, has proven to be one of the cornerstones of its financial success. This is evidenced by
Domino’s global revenue which has increased every year for over a decade. The company’s most recent fiscal year, however, saw its revenue decrease for the first time in over a decade to 4.48 billion U.S. dollars. Despite this setback, most of Domino’s remaining key performance indicators experienced growth in 2023. That year,
Domino's operating income,
net income, and
total assets reached an all-time high for the company.
How popular is Domino’s with consumers?
Domino’s competes against other popular U.S. pizza franchises like Pizza Hut, Papa Johns, and Little Caesars in terms of product quality, location, service, price, and customer satisfaction. According to the 2023
American Customer Satisfaction Index (ACSI) for leading QSR chains in the U.S., Domino’s ranked above Little Caesar’s and tied with Pizza Hut with a score of 78. This score, however, was two points lower than Papa Johns. In an attempt to reach more consumers, Domino’s invested 33.5 million U.S. dollars in
advertising spending in 2023, a figure that was roughly equal to the previous year. This commitment to advertising has boosted
Domino’s brand recognition in the U.S., however, the company still ranked as being slightly less well-known than Pizza Hurt that same year.
This text provides general information. Statista assumes no
liability for the information given being complete or correct.
Due to varying update cycles, statistics can display more up-to-date
data than referenced in the text.
