The energy drinks industry is comprised of beverages such as energy drinks, energy shots, and energy drink mixes. Energy drinks are beverages that promise to give the consumer an extra stamina or energy boost. They are typically high in caffeine and contain additional ingredients including taurine, guarana, and B vitamins. Energy shots are a more concentrated form of energy drink and contain a larger amount of the primary ingredient, caffeine. Energy drink mixes as the third subcategory come packaged as powder and may be mixed with water or juice.
Market overview
Sales of energy drinks have increased consistently in the United States in recent years. The
U.S. energy drink market is mainly dominated by key players such as Red Bull North America Inc Monster Beverage Corp, and Vital Pharmaceuticals Inc., based on sales figures. Red Bull generated U.S. sales worth roughly seven billion U.S. dollars with its
energy drink that "gives you wings". Monster Energy reported sales of approximately 5.5 billion U.S. dollars that same year.
Convenience stores
Although energy drinks have experienced consistent sales growth in the United States, they still account for a relatively small fraction of
non-alcoholic beverage consumption. Convenience stores are particularly dependent on this portion of consumption as nearly a third of
packaged beverage sales are of energy drinks. Within
the convenience channel, Red Bull was again the leading brand, accounting for 4.9 billion dollars in sales in 2022.
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