The non-alcoholic beverages industry encompasses liquid refreshment beverages (LRB) such as bottled water, carbonated soft drinks, energy drinks, fruit beverages, ready-to-drink coffee and tea, sports beverages and value-added water. Globally, bottled water is the
, registering more than 76 billion cases in volume sales. Carbonated soft drinks followed in second with a sales volume exceeding 36 billion cases.
U.S. market landscape
In the United States, the non-alcoholic beverages industry looks quite similar, with bottled water and carbonated soft drinks as the two largest segments.
Sales volume of liquid refreshment beverages in the United States was around 36 billion gallons in 2021.
Leading companies based on volume share include Coca-Cola Company, PepsiCo and Keurig Dr Pepper. Among the
leading brands, Gatorade dominated the liquid refreshment beverage market in the United States in 2021, capturing about 52 percent of the market share. Gatorade was followed by Lipton Tea, Arizona Iced Tea and Coke.
Consumption trends
While Coca-Cola and Pepsi-Cola were the
leading carbonated soft drink brands in the U.S., private labe l
bottled water brands made up the largest portion of bottled water sales. Consumption figures also point to opposing trends for the two segments.
Per capita consumption of carbonated soft drinks in the United States has been steadily decreasing over the years, from around 154 liters in 2014 to around 137 in 2021. In contrast,
consumption of bottled water has followed an upward trend over the years, increasing from 16.2 gallons per capita in 1999 to more than 47 gallons per capita in 2021. This suggests a greater emphasis on and knowledge of healthy drinking behaviors in recent years in the United States.
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