U.S. Wine Market - Statistics & Facts
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The United States is the biggest wine market in the world. The country's wine production is mainly concentrated in the sun-bathed Golden State of California, which accounted for over 80 percent of the entire U.S. wine production volume. All told, there were over 11,000 wineries in the country, most producing a limited amount of wine. The country produced over 725 million gallons of wine in 2023, over ten percent of the global wine production volume.
The wine industry will have to do something to entice younger consumers into the market are likely face further decline. This may be difficult as younger consumers are more likely to be concerned about the health effects of alcohol consumption than previous generations.
Wine's share of alcohol has shrunk
Over the previous decade, the sales share of wine among alcoholic beverages held at about 17 percent in the United States. That share declined significantly in 2021, down to about 16 percent and has not seen a rebound since. Despite this, wine has fared much better than beer whose sales have declined much more with spirits making up the difference. Retail aisles are filled with table wine brands such as Barefoot, Sutter Home and Franzia. America's number one table wine brand, Barefoot, was sold to the E&J Gallo Winery in 2005. The table wine brand generated about 555 million dollars in sales in the United States in 2024. In terms of how America's wineries sold their wine, the greatest share of sales came through tasting rooms, followed by wine clubs.Consumption has declined as well
Average wine consumption per United States resident was 2.68 gallons in 2023, down 15 percent compared to the 2021 peak. The age distribution of wine consumers is shifting as well. In recent years, Gen X has grown in share of the market while Millennials have declined. Gen Z has not taken to wine like earlier generations, with only six percent consuming the beverage as of 2023. Very few people drink wine daily. Just four percent each in the age groups of 30 to 40 year-olds and those 65 years or older did so, the largest representatives of daily drinkers. In contrast, large percentages of all age groups never drink wine. Adults aged 45 to 64 were the largest group of never-drinkers at 47 percent.The wine industry will have to do something to entice younger consumers into the market are likely face further decline. This may be difficult as younger consumers are more likely to be concerned about the health effects of alcohol consumption than previous generations.
