The United States is the biggest wine market in the world. The country's wine production is mainly concentrated in the sun-bathed Golden State of California, which accounted for over 80 percent of the entire U.S. wine production volume. All told, there were over
, most producing a limited amount of wine. The country
.
Retail
Over the previous decade, the
sales share of wine among alcoholic beverages held at about 17 percent in the United States. That share declined significantly in 2021, down to about 16 percent and 2022 did not see a rebound. Despite this, wine has fared much better than beer whose sales have declined much more with spirits making up the difference. Retail aisles are filled with table wine brands such as Barefoot, Sutter Home and Franzia. America's
number one table wine brand, Barefoot, was sold to the E&J Gallo Winery in 2005. The table wine brand reportedly
generated about 582 million dollars in sales in the United States in 2022. In terms of how
America's wineries sold their wine, the greatest share of sales came through tasting rooms, followed by wine clubs.
Consumption
Average wine consumption per United States resident was 3.18 gallons in 2021, up from 2.34 gallons in 2005. Table wine was, by far,
the
most purchased type of wine in the country. Sales of table wine were 12 times higher than champagne and sparkling wine.
Gen Z's favorite wine brands differed from the leading wine brands with Lindeman's being the most commonly consumed. Wine is most likely to be consumed while
out at restaurants or celebrating a special occasion.
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