Tea is the second most widely consumed beverage worldwide, following only water. According to the latest available data,
amounted to about seven million metric tons. China, India, Kenya, Sri Lanka, and Indonesia were among the main tea producers, based on production volume. China was responsible for the majority of
with 3.1 million metric tons in 2021. When it comes to trade, the United States were
, with about 560 million U.S. dollars in trade value.
Market landscape
Total tea sales were estimated to amount to 13.47 billion U.S. dollars in 2021.
The tea market comprises four broad segments: ready-to-drink tea (RTD), the traditional market, the specialty segment and the foodservice segment. The RTD category increased consumer penetration over the past years and continues to be the largest market segment.
The leading RTD tea brands were Pure Leaf, Arizona, and Lipton in 2022.
Consumption
Although coffee is often thought of as America’s preferred beverage, tea has proven itself to be extremely popular as well.
Per capita consumption of tea stood at 430 grams in 2022 and this is expected to rise in the coming years. Industry experts expect the entire tea market to grow over the next years. Increasing health awareness among shoppers, new flavors and the demand for convenience are seen as major growth opportunities.
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