Henkel - statistics & facts
When browsing through the hair care aisle, it is almost impossible not to recognize the logo of Schwarzkopf, a brand used by consumers all over the world.
Schwarzkopf belongs to Henkel, one of the largest household and personal care manufacturing companies. Headquartered in Düsseldorf, Germany, Henkel is also known for other brands, such as Persil, Pril, Dial, Loctite, and UniBond. In fact, apart from the personal care market, Henkel also focuses on laundry and home care, as well as adhesives. In 2022, the company gained second place in a ranking of the major adhesives and sealants manufacturing companies worldwide, based on a revenue of over 11 billion U.S. dollars. A year later, the Henkel Group generated a global revenue of about 21.5 billion euros.
The adhesive, sealant, and surface treatment segment for consumer and industrial purposes will continue to allow Henkel to increase its revenue, especially as the company has been reinforcing its position in emerging markets.
Business units and leading brands
More specifically, Henkel operates under two major business units: consumer brands and adhesive technologies. In 2023, the consumer brands business unit generated approximately 10.6 billion euros of the company’s total revenue, nearly 50 percent of the company's total sales. In the same year, Henkel allocated around 42 percent of its research and development capacity to this business unit. Some of the most prominent brands within this business segment are Dixan, Purex, and Got2b. On the other hand, the adhesive technologies business unit, which includes brands like Pattex and Pritt, proved to be the most lucrative in 2023. The company's global expenditure on marketing, selling, and distribution has grown in the last years overall, and reached a value of nearly 5.7 billion euros in that same year.Henkel's competitors
Unilever and Procter & Gamble are among Henkel’s main competitors. While Henkel’s global sales figures pale in comparison to Procter & Gamble's 82 billion U.S. dollars and Unilever's 60 billion U.S. dollars, the company's turnover has grown significantly over the years. As Henkel continues to ramp up its investments in the adhesives technologies unit, it could help the company consolidate its market position considerably.The adhesive, sealant, and surface treatment segment for consumer and industrial purposes will continue to allow Henkel to increase its revenue, especially as the company has been reinforcing its position in emerging markets.
