Once especially known for the beloved TV dinner, the frozen food sector has changed tremendously in the last decade: taste and quality have largely improved;
have been introduced to the market in order to meet consumer needs; and shopper traffic in the frozen food aisle has been on the increase.
Top frozen categories
Frozen novelties were the best-selling frozen food items in the United States, with about 1.6 billion U.S. dollars in sales in 2022. Ice creams and frozen pizza rounded off the leading three frozen food categories.
The most significant player in the frozen food segment is Nestlé USA, which manufactures products for almost every single category.
Sales of Nestlé USA in the frozen pizza segment, for example, amounted to 2.3 billion U.S. dollars in 2021. In addition, retailers’ frozen aisles are carrying brands like
DiGiorno (pizza), Stouffer’s (frozen dinner), or Nestlé Drumstick (frozen novelties).
Consumer behavior
Average
consumer spending on frozen meals in the United States was at its lowest in 2021, with consumers spending only about 46.5 U.S. dollars annually. This is compared to over 70 U.S. dollars in 2007 and 2008. Contrastingly, the
spending on frozen fruit shot up in 2021, growing almost 20 percent from the previous year. Total
sales of pizzas in the U.S. also increased in 2021. Regarding these popular pies,
Di Giorno frozen pizzas appear to hold a special place in Americans' hearts - and stomachs, with over 265 million U.S. dollars of sales in 2020.
This text provides general information. Statista assumes no
liability for the information given being complete or correct.
Due to varying update cycles, statistics can display more up-to-date
data than referenced in the text.