Australian Football League - Statistics and facts
The Australian Football League (AFL) is the pre-eminent professional competition of the national sport of Australian rules football. The AFL began its inaugural season in 1897 and has since become one of the most popular sports in the country. The game, known locally as Aussie rules football, is played across the nation by both children and adults, and most games draw large crowds. As the game has grown, so has the brand value of the AFL and its revenue.
Australian rules football has become a fixture in Australian society, with people of all ages participating and watching the game in increasing numbers. The AFL will undoubtedly continue to grow in the years to come, maintaining its position as one of the most valuable sports in the country.
Australia’s game
Australia is a nation that loves sport, with most children and adults participating in either solo or team sporting activities. One of the most popular sports activities in Australia is AFL, with around 20 percent of people playing the game regularly for fun and fitness. A large number of adults play Australian rules football, with the majority of those playing aged between 15 and 44 years. While many enjoy playing the game, even more enjoy watching it, with the number of people attending the AFL Premiership matches reaching over eight million in 2023.The value of the AFL
The Australian Football League has benefited from its ever-growing popularity, with the revenue from operating activities earning the organization almost one billion Australian dollars in 2023. Much of the revenue stems from broadcasting rights given to media companies, with the AFL receiving the largest annual value from sports broadcasting rights in Australia, more than Cricket Australia and the National Rugby League combined. The professional football clubs themselves create value, with the Collingwood Magpies and the Carlton Blues having some of the most valuable club brands of the Australian Football League.Australian rules football has become a fixture in Australian society, with people of all ages participating and watching the game in increasing numbers. The AFL will undoubtedly continue to grow in the years to come, maintaining its position as one of the most valuable sports in the country.
