Non-alcoholic beer market in the UK - Statistics & Facts
The United Kingdom is witnessing a remarkable shift in its drinking culture, with non-alcoholic beverages gaining unprecedented popularity. Non-alcoholic beer is the alcohol alternative of choice for those moderating or abstaining from alcohol consumption. This change is particularly pronounced among younger generations, with a substantial portion of 16 to 24-year-olds abstaining from alcohol altogether. The rise of alcohol-free options is reshaping social norms and challenging traditional drinking habits, signaling a potential transformation in the UK's relationship with alcohol.
The market for these alternative beverages is dominated by brand-shared drinks, which are associated with established alcoholic drink manufacturers. In fact, a vast majority of current consumers of low and non-alcoholic drinks in the United Kingdom opt for these brand-shared options, with only a small percentage choosing drinks from manufacturers that exclusively produce non-alcoholic beverages. This trend suggests that traditional alcohol brands are successfully adapting to changing consumer demands while maintaining their market presence. Likely contributing to this is the fact that a large portion of alcohol drinkers have now tried low and non-alcoholic drinks, presumably bringing their brand preferences with them.
These figures collectively paint a picture of evolving attitudes towards alcohol consumption in the UK, with a clear shift towards more moderate drinking habits and an increased openness to alcohol-free alternatives.
Established alcohol brands lead non-alcoholic beer growth
The non-alcoholic beer market in the United Kingdom is experiencing significant growth, with projections indicating a continuous increase in revenue over the coming years. From 2024 to 2029, the non-alcoholic beer segment is forecast to grow by 64.9 million U.S. dollars, representing a 16.16 percent increase. The rising popularity of low and non-alcoholic beers is evident in the on-trade channel, where sales reached 109 million British pounds in 2023. Leading the segment is Heineken 0.0, which dominated the UK on-trade market for low and non-alcoholic beers with sales of 38.4 million British pounds in 2023. Following behind was Peroni Nastro Azzurro 0.0, securing the second position with sales of 14.4 million British pounds.Reasoning behind choices in low and no
The landscape of alcohol consumption in the United Kingdom is experiencing a shift, primarily motivated by considerations of personal responsibility. The most common reason for choosing low and non-alcoholic drinks is the ability to drive home from social events. Health concerns also play a significant role in this changing behavior.The market for these alternative beverages is dominated by brand-shared drinks, which are associated with established alcoholic drink manufacturers. In fact, a vast majority of current consumers of low and non-alcoholic drinks in the United Kingdom opt for these brand-shared options, with only a small percentage choosing drinks from manufacturers that exclusively produce non-alcoholic beverages. This trend suggests that traditional alcohol brands are successfully adapting to changing consumer demands while maintaining their market presence. Likely contributing to this is the fact that a large portion of alcohol drinkers have now tried low and non-alcoholic drinks, presumably bringing their brand preferences with them.
These figures collectively paint a picture of evolving attitudes towards alcohol consumption in the UK, with a clear shift towards more moderate drinking habits and an increased openness to alcohol-free alternatives.
