From high sales to rising prices and noticeable craft brewery growth, the Swedish beer scene has undergone many changes recently. The country has experienced fluctuations in beer sales, including a notable peak in the second quarter of 2020, while at the same time there has been a steady upward trend in beer prices. Perhaps most strikingly, Sweden has experienced a sharp increase in the number of active beer breweries since 2008. These developments paint a picture of a dynamic and resilient beer market, where traditional consumption patterns meet innovative craft breweries, creating a diverse landscape for beer lovers and industry observers alike. Looking at the
, the traditional brewery with its Ey'Bro beer is the most popular. Systembolaget sold about 12 million liters of it in 2023.
Beer sales: ups and downs
Beer sales in Sweden have experienced ups and downs recently, as evidenced by data from Systembolaget stores.
Beer sales volumes have fluctuated considerably. The highest point was reached in the second quarter of 2020, when over 84 million liters were sold. This peak is in stark contrast to the first quarter of 2019, when about 65 million liters were sold, and the most recent data from the first quarter of 2024, which shows about 62 million liters. The
organic beer segment has also experienced ups and downs during this period. The peak in organic beer sales was reached in the second quarter of 2023, with six million liters sold. However, by the first quarter of 2024, organic beer sales dropped to about 3.7 million liters. These figures show a clear consumer behavior: Swedes tend to prefer drinking beer in the spring and summer months. January in particular generally has very low sales. In this month, many people tend to lead a healthier lifestyle.
Beer prices and consumption: rising trends
Recently, beer prices and beer consumption in Sweden have seen increasing figures. The
consumer price index (CPI) for beer in Sweden has increased steadily from 2022 to 2024. This upward trend in prices has not slowed consumption, as shown by the slight increase in
beer consumption recently: about 4.76 million hectoliters of beer were consumed in Sweden in 2022.
Household consumption expenditure on low-alcohol beer has increased generally over the years, reaching about 2.7 billion Swedish kronor that same year. These data suggest that, despite rising prices, Swedish consumers are maintaining their beer consumption habits and are particularly interested in low-alcohol options. The constant demand for beer, even in the face of rising prices, indicates the cultural importance of the beverage and consumer preference in Sweden.
Swedish breweries are skyrocketing
Sweden has experienced a remarkable surge in its craft beer scene over the past decade and a half. The
number of active beer breweries in the country has skyrocketed from a mere 20 in 2008 to an impressive 440 by 2022. This dramatic increase represents a staggering growth in the Swedish brewing industry. The proliferation of these breweries suggests a growing appreciation for diverse and locally produced beer among Swedish consumers, mirroring global trends in craft beer popularity.
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