J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Detailed statistics
Out-of-home (OOH) advertising spending worldwide 2023, by region
Detailed statistics
DOOH ad spend as a share of total outdoor ad expenditures worldwide 2023, by region
Detailed statistics
Share of DOOH in programmatic ad budgets in Europe, by stakeholder
Distribution of ad spend worldwide 2022-2026, by medium
Distribution of advertising spending worldwide from 2022 to 2026, by medium
Change in advertising media owners' revenue worldwide 2023-2029, by medium
Change in advertising media owners' revenue worldwide between 2023 and 2029, by medium
Annual change in advertising spending worldwide 2022-2024, by region
Annual change in advertising spending worldwide from 2022 to 2024, by region
Ad spending in selected markets worldwide 2024
Advertising spending in selected markets worldwide in 2024 (in billion U.S. dollars)
Annual out-of-home (OOH) advertising spending worldwide 2014-2023
Annual outdoor advertising spending worldwide from 2014 to 2023 (in billion U.S. dollars)
Change & CAGR in OOH ad spending worldwide 2024-2029
Annual change in outdoor advertising revenue in 2024 and compound annual growth rate (CAGR) for 2025 to 2029 worldwide
Out-of-home (OOH) ad revenue's share in total advertising revenue worldwide 2014-2028
Outdoor advertising revenue as a percentage of total advertising revenue worldwide from 2014 to 2028
Global OOH and DOOH advertising spending 2024-2028
Traditional out-of-home (OOH) and digital out-of-home (DOOH) revenue worldwide from 2024 to 2029 (in billion U.S. dollars)
Distribution of the OOH advertising market value worldwide 2024-2029, by type
Distribution of the out-of-home (OOH) advertising market value worldwide from 2024 to 2029, by type
Out-of-home (OOH) advertising spending worldwide 2023, by region
Out-of-home (OOH) advertising spending worldwide in 2023, by region (in billion U.S. dollars)
DOOH ad spend as a share of total outdoor ad expenditures worldwide 2023, by region
Digital out-of-home (DOOH) advertising spending as a percentage of total outdoor ad expenditures worldwide in 2023, by region
OOH advertising spending in Europe 2018-2029
Out-of-home (OOH) advertising spending in Europe from 2018 to 2029 (in billion U.S. dollars)
Share of DOOH in programmatic ad budgets in Europe, by stakeholder
Share of digital out-of-home (DOOH) in programmatic advertising budgets in Europe as of August 2023, by stakeholder type
Static OOH ad inventory owners' top business investment priorities in EMEA 2024
Leading business investment priorities in the next one to two years among media owners with static out-of-home (OOH) advertising inventory in Europe, the Middle East, and Africa (EMEA) as of February 2024
OOH advertising spending in the UK 2011-2023
Out-of-home (OOH) advertising expenditure in the United Kingdom (UK) from 2011 to 2023 (in billion GBP)
Outdoor advertising revenue in the UK 2005-2023, by environment
Out-of-home (OOH) advertising revenue in the United Kingdom (UK) from 2005 to 2023, by environment (in million GBP)
OOH ad spend annual growth rate in the UK 2023-2024
Change in out-of-home (OOH) advertising spending in the United Kingdom (UK) in 2023 and 2024
DOOH ad spend in the UK 2019-2023
Digital out-of-home (DOOH) advertising spending in the United Kingdom (UK) from 2019 to 2023 (in million GBP)
DOOH ad spending growth in the UK 2018-2025
Change in digital out-of-home (DOOH) advertising spending in the United Kingdom (UK) from 2018 to 2025
Advantages of DOOH advertising in the UK 2023
Advantages of digital out-of-home (DOOH) advertising according to advertisers in the United Kingdom (UK) as of September 2023
Largest out-of-home advertisers in the UK 2023
Leading out-of-home (OOH) advertisers in the United Kingdom (UK) in 2023, by spending (in million GBP)
Needs driving prDOOH investments in the UK 2023
Needs driving programmatic digital out-of-home (prDOOH) investments in the United Kingdom (UK) as of October 2023
Outdoor advertising revenue in Germany 2003-2027
Outdoor advertising revenue in Germany from 2003 to 2027* (in million euros)
Gross revenues from out-of-home (OOH) advertising in Germany 2014-2023, by segment
Gross revenues from out-of-home advertising (OOH) in Germany from 2014 to 2023, by segment (in million euros)
Companies with the highest investments in out-of-home advertising in Germany 2023
Largest companies ranked by out-of-home advertising investments in Germany in 2023 (in million euros)
KPIs used for DOOH advertising in Germany 2023
Key performance indicators (KPIs) used to measure the effectiveness of digital out-of-home (DOOH) advertising in Germany as of September 2023
Top methods for purchasing DOOH campaigns according to marketers in Germany 2024
Leading methods for purchasing digital out-of-home (DOOH) campaigns according to marketers in Germany as of August 2024
Share of marketers including or intending to add prDOOH to media plans Germany 2024
Percentage of marketers who have included or intended to include programmatic digital out-of-home (prDOOH) advertising in their media plans in Germany as of August 2024
Total out-of-home (OOH) advertising revenue in France 2019-2023
Total out-of-home (OOH) advertising revenue in France in 2019, 2022 and 2023 (in million euros)
Distribution of out-of-home (OOH) advertising revenue in France 2019-2023, by type
Distribution of out-of-home (OOH) advertising revenue in France in 2019, 2022 and 2023, by type
Traditional out-of-home (OOH) advertising revenue in France 2019-2023
Traditional out-of-home (OOH) advertising revenue in France in 2019, 2022 and 2023 (in million euros)
Digital out-of-home (OOH) advertising revenue in France 2019-2023
Digital out-of-home (DOOH) advertising revenue in France in 2019, 2022 and 2023 (in million euros)
Attributes of OOH, DOOH, and prDOOH ads according to marketers in France 2024
Attributes of out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (prDOOH) advertising according to marketers in France as of August 2024
Top methods for purchasing DOOH campaigns according to marketers in France 2024
Leading methods for purchasing digital out-of-home (DOOH) campaigns according to marketers in France as of August 2024
Share of marketers including or intending to add prDOOH to media plans France 2024
Percentage of marketers who have included or intended to include programmatic digital out-of-home (prDOOH) advertising in their media plans in France as of August 2024
Outdoor advertising revenue Spain 2018-2027
Out-of-home (OOH) advertising revenue in Spain from 2018 to 2027 (in million euros)
Digital OOH ad spend in Spain 2019-2023
Digital out-of-home (DOOH) advertising spending in Spain from 2019 to 2023 (in million euros)
Out-of-home advertising penetration in Spain 2006-2023
Share of individuals that noticed out-of-home (OOH) advertising in Spain from 2006 to 2023
OOH ad spending in Central and Eastern Europe 2017-2029
Out-of-home (OOH) advertising expenditure in Central and Eastern Europe (CEE) from 2017 to 2029 (in billion U.S. dollars)
OOH ad spending in Italy 2018-2027
OOH advertising spending in Italy from 2018 to 2027 (in million euros)
Outdoor advertising spending in Ireland 2019-2024
Out-of-home (OOH) advertising spending in Ireland from 2019 to 2024 (in million euros)
Outdoor advertising spending in Finland 2013-2023
Outdoor and traffic advertising expenditure in Finland from 2013 to 2023 (in million euros)
Total out-of-home advertising revenue in Hungary 2014-2023
Total out-of-home advertising revenue in Hungary from 2014 to 2023 (in million forints)
Out-of-home (OOH) advertising spending in Norway 2009-2023
Out-of-home (OOH) advertising spending in Norway from 2009 to 2023 (in million NOK)
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