E.Leclerc Drive – statistics & facts
Very few retailers can claim dominion over both the online and offline spheres in the industries in which they operate. Yet, that is precisely the feat achieved by French hypermarket chain E.Leclerc. In 2023, E.Leclerc Group was the leading supermarket chain and the leading drive-thru grocery retailer in France, with market shares of 24 percent and 46 percent in each respective segment.
E.Leclerc’s impressive omnichannel success could be attributed to the fact it is a long-established retailer in the grocery market, but it is also due to a winning value proposition which has resonated with the French consumer. In 2024, E.Leclerc had the highest rate of customer retention among online grocery retailers in France, as well as an impeccable, zero-percent price divergence in store versus online as of 2023.
The uncontested omnichannel leader in France
With more than 95 billion euros in annual revenues in Europe in 2024, E.Leclerc is an industry behemoth whose history dates back to 1948. E.Leclerc Group consistently came out on top of supermarket competition in France, despite fierce competition from other industry heavyweights such as Carrefour Group, Auchan Group, and German discounters Lidl and Aldi. While the gap in market share between E.Leclerc and Carrefour was around 2.4 percentage points in January 2021, E.Leclerc managed to widen the gap with its biggest rival on the home front to 4.3 percentage points by October 2023. Replicating this success on the e-commerce front, E.Leclerc was the second most downloaded food delivery app in France in 2023, just behind third-party aggregator Uber Eats.Drive-thru grocery, a French favorite?
Looking at food and beverage e-commerce in France, the grocery drive-thru channel is particularly popular among French consumers, outperforming the home delivery channel by a wide margin. The market leader in that category? You guessed it, E.Leclerc again. In 2024, E.Leclerc Drive was the leading drive-thru grocery retailer in France, with approximately 5.5 billion euros in revenues. Its main competitors, including Carrefour Drive and Le Drive Intermarché, trailed behind with around 1.6 billion euros and 1.5 billion in revenues, respectively. That year, E.Leclerc Drive controlled nearly half of the drive-thru grocery market in France, outshining other established retailers in the industry.E.Leclerc’s impressive omnichannel success could be attributed to the fact it is a long-established retailer in the grocery market, but it is also due to a winning value proposition which has resonated with the French consumer. In 2024, E.Leclerc had the highest rate of customer retention among online grocery retailers in France, as well as an impeccable, zero-percent price divergence in store versus online as of 2023.
