Federica Laricchia
Research expert covering the global consumer technology industry
AI in consumer tech - statistics & facts
The buzzwords of the past couple of years? Without a doubt, artificial intelligence (AI), ChatGPT, and generative AI come to mind. 2023 and 2024 have witnessed a proper revolution in the technology industry led by the fast development of AI and AI tools, which contributed to the massive growth of the AI market, forecast to generate a revenue of almost 185 billion U.S. dollars by 2024. Consumer electronics companies have quickly responded to these changes – whether by creating their AI and embedding it in their devices and services or by manufacturing new types of devices, such as AI gadgets. Nowadays, all newly released devices somewhat implement AI features attracting consumers.
AI smartphones and AI PCs to become mainstream
At their 2024 launch events, smartphone vendors have unveiled their new AI smartphone lineups, from the Samsung Galaxy S24 series implementing GalaxyAI presented at the Samsung Unpacked to the Google Pixels embedding Gemini announced at the Made by Google event. Furthermore, the new iPhones 16, to be released in the fall, will feature Apple Intelligence. Indeed, in coming years, the shipments of AI-capable smartphones are forecast to increase, reaching almost one billion units by 2028. Similarly, AI PCs are a new, flourishing segment of the PC market. AI PCs are defined as computers integrating not only the traditional central processing units (CPU) and graphics processing units (GPU), but also AI chips. In the near future, the number of shipments of AI PCs is also expected to grow, acquiring an increasingly larger share of the PC market.How do consumers feel about AI devices and how do they use them?
The success of ChatGPT has attracted consumers all over the world, who started experimenting with various text and powered image tools. Now, such functionalities are being built into consumer tech devices. Thanks to the so-called mobile AI, smartphone users can do everything from summarizing texts, to translating phone calls, to editing pictures, growing users’ interest in purchasing such devices. For instance, Samsung smartphone owners use GalaxyAI to search for things that inspire them to learn more and edit photos and videos, with many more use cases available to them. All in all, the future of AI devices seems bright. With the development of AI, device vendors will continue investing in this technology, implementing many other attractive AI features in their products and services, and making this just the beginning of the AI device revolution.
