Key insights
- VTuber market size
- 80bn JPY
![Sales value of the virtual Youtuber (VTuber) market in Japan from fiscal year 2020 to 2023 (in billion Japanese yen)](https://cdn.statcdn.com/Statistic/1415000/1415369-blank-100.png)
Detailed statistics
VTuber market size Japan FY 2020-2023
- Most popular VTuber agencies
- Nijisanji and Hololive
![Most popular virtual YouTuber (VTuber) agencies and projects in Japan as of November 2023, by gender](https://cdn.statcdn.com/Statistic/1475000/1477347-blank-100.png)
Detailed statistics
Most popular VTuber agencies and projects Japan 2023, by gender
- Share of people who have a VTuber they like or support
- 16.5%
![Share of people who have a virtual YouTuber (VTuber) they like or support in Japan as of September 2023](https://cdn.statcdn.com/Statistic/1420000/1422017-blank-100.png)
Detailed statistics
Share of people who have a VTuber they like or support Japan 2023
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