Key insights
- Most used social media site
![Most frequently used social media in South Korea as of July 2023](https://cdn.statcdn.com/Statistic/760000/763748-blank-100.png)
Detailed statistics
Most frequently used social media in South Korea 2023
- Platform with highest population ad reach
- YouTube
![Total potential reach of advertisements on social media compared to the total population in South Korea as of January 2024, by social media platform](https://cdn.statcdn.com/Statistic/1365000/1369246-blank-100.png)
Detailed statistics
Potential social media ad reach vs. total population South Korea 2024, by platform
- YouTube's potential ad reach
- 44.3m people
![Total potential reach of advertisements on social media in South Korea as of January 2024, by social media platform (in millions)](https://cdn.statcdn.com/Statistic/1365000/1369224-blank-100.png)
Detailed statistics
Total potential ad reach on social media in South Korea 2024, by platform
Editor’s Picks Current statistics on this topic
Further recommended statistics
Overview
5
- Premium Statistic Revenue in the advertising market South Korea 2019-2029
- Premium Statistic Internet advertising revenue in South Korea 2014-2024
- Basic Statistic Number of users of social media advertising in South Korea 2019-2028
- Premium Statistic Influencer advertising spending South Korea 2017-2028
- Premium Statistic Per capita influencer advertising spending South Korea 2017-2028
Overview
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Premium Statistic
Revenue in the advertising market South Korea 2019-2029
Revenue in the advertising market South Korea 2019-2029
Revenue in the advertising market South Korea from 2019 to 2029 (in billion U.S. dollars)
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Premium Statistic
Internet advertising revenue in South Korea 2014-2024
Internet advertising revenue in South Korea 2014-2024
Internet advertising revenue in South Korea from 2014 to 2022 with forecasts up to 2024 (in trillion South Korean won)
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Basic Statistic
Number of users of social media advertising in South Korea 2019-2028
Number of users of social media advertising in South Korea 2019-2028
Number of users of social media advertising in South Korea 2019-2028 (in millions)
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Premium Statistic
Influencer advertising spending South Korea 2017-2028
Influencer advertising spending South Korea 2017-2028
Annual spending on influencer advertising in South Korea from 2017 to 2022 with forecasts until 2028 (in million U.S. dollars)
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Premium Statistic
Per capita influencer advertising spending South Korea 2017-2028
Per capita influencer advertising spending South Korea 2017-2028
Per capita spending on influencer advertising in South Korea from 2017 to 2022 with forecasts until 2028 (in U.S. dollars)
Social media use
6
- Premium Statistic Social media users in South Korea 2020-2029
- Premium Statistic Social media user penetration rate South Korea 2019-2028
- Premium Statistic Social network penetration South Korea Q3 2023
- Premium Statistic Most frequently used social media in South Korea 2023
- Premium Statistic Most common social media activities in South Korea 2024
- Premium Statistic Types of social media account followed South Korea Q3 2023
Social media use
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Premium Statistic
Social media users in South Korea 2020-2029
Social media users in South Korea 2020-2029
Number of social media users in South Korea from 2020 to 2029 (in millions)
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Premium Statistic
Social media user penetration rate South Korea 2019-2028
Social media user penetration rate South Korea 2019-2028
Social media penetration rate in South Korea from 2019 to 2028
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Premium Statistic
Social network penetration South Korea Q3 2023
Social network penetration South Korea Q3 2023
Penetration of leading social networks in South Korea as of 3rd quarter 2023
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Premium Statistic
Most frequently used social media in South Korea 2023
Most frequently used social media in South Korea 2023
Most frequently used social media in South Korea as of July 2023
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Premium Statistic
Most common social media activities in South Korea 2024
Most common social media activities in South Korea 2024
Most common social media activities in South Korea as of June 2024
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Premium Statistic
Types of social media account followed South Korea Q3 2023
Types of social media account followed South Korea Q3 2023
Most followed social media account types in South Korea in the third quarter of 2023
Ad reach
4
- Premium Statistic Potential social media ad reach vs. total population South Korea 2024, by platform
- Premium Statistic Potential social media ad reach vs. internet users South Korea 2024, by platform
- Premium Statistic Total potential ad reach on social media in South Korea 2024, by platform
- Premium Statistic Year-on-year change in reported social media ad reach South Korea 2024, by platform
Ad reach
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Premium Statistic
Potential social media ad reach vs. total population South Korea 2024, by platform
Potential social media ad reach vs. total population South Korea 2024, by platform
Total potential reach of advertisements on social media compared to the total population in South Korea as of January 2024, by social media platform
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Premium Statistic
Potential social media ad reach vs. internet users South Korea 2024, by platform
Potential social media ad reach vs. internet users South Korea 2024, by platform
Total potential reach of advertisements on social media compared to the total amount of internet users in South Korea as of January 2024, by social media platform
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Premium Statistic
Total potential ad reach on social media in South Korea 2024, by platform
Total potential ad reach on social media in South Korea 2024, by platform
Total potential reach of advertisements on social media in South Korea as of January 2024, by social media platform (in millions)
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Premium Statistic
Year-on-year change in reported social media ad reach South Korea 2024, by platform
Year-on-year change in reported social media ad reach South Korea 2024, by platform
Year-on-year change in reported reach of advertisements on social media in South Korea as of January 2024, by social media platform
Ad perception
4
- Premium Statistic Willingness to see sponsored ads on social media South Korea 2023
- Premium Statistic Reasons for interacting with social media ads South Korea 2023
- Premium Statistic Most impactful social media ad types South Korea 2023
- Premium Statistic Reasons for not wanting to see social media ads South Korea 2023
Ad perception
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Premium Statistic
Willingness to see sponsored ads on social media South Korea 2023
Willingness to see sponsored ads on social media South Korea 2023
Willingness to view sponsored advertisements on social media platforms in South Korea as of July 2023
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Premium Statistic
Reasons for interacting with social media ads South Korea 2023
Reasons for interacting with social media ads South Korea 2023
Reasons for clicking on advertisements on social media platforms in South Korea as of July 2023
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Premium Statistic
Most impactful social media ad types South Korea 2023
Most impactful social media ad types South Korea 2023
Types of social media advertisements perceived as most impactful in South Korea as of July 2023
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Premium Statistic
Reasons for not wanting to see social media ads South Korea 2023
Reasons for not wanting to see social media ads South Korea 2023
Reasons for not wanting to see advertisements on social media in South Korea as of July 2023
Purchasing behavior
6
- Premium Statistic Frequency of purchasing something using social media South Korea 2023
- Premium Statistic Frequency of buying items seen in social media ads South Korea 2023
- Premium Statistic Commonly used social media platforms for social commerce South Korea 2023
- Premium Statistic Reasons for social commerce purchases South Korea 2023
- Premium Statistic Item types purchased using social media South Korea 2023
- Premium Statistic Reasons for doing no social commerce purchases South Korea 2023
Purchasing behavior
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Premium Statistic
Frequency of purchasing something using social media South Korea 2023
Frequency of purchasing something using social media South Korea 2023
Frequency of purchasing something on social media during the last 12 months in South Korea as of February 2023
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Premium Statistic
Frequency of buying items seen in social media ads South Korea 2023
Frequency of buying items seen in social media ads South Korea 2023
Frequency of purchasing items after viewing advertisements on social media platforms over the past 12 months in South Korea as of July 2023
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Premium Statistic
Commonly used social media platforms for social commerce South Korea 2023
Commonly used social media platforms for social commerce South Korea 2023
Most commonly used social media platform for purchases during the last 12 months in South Korea as of February 2023
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Premium Statistic
Reasons for social commerce purchases South Korea 2023
Reasons for social commerce purchases South Korea 2023
Reasons to purchase something via social media in South Korea as of February 2023
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Item types purchased using social media South Korea 2023
Item types purchased using social media South Korea 2023
Types of items purchased via social media in South Korea as of February 2023
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Reasons for doing no social commerce purchases South Korea 2023
Reasons for doing no social commerce purchases South Korea 2023
Reasons to not purchase something via social media in South Korea as of February 2023
Influencer advertising
6
- Premium Statistic Share of people who followed social media influencers South Korea 2023
- Premium Statistic Impact of social media influencers on purchasing South Korea 2023
- Premium Statistic Influencer type that respondents purchased endorsed products South Korea 2023
- Premium Statistic Type of purchased influencer-endorsed products South Korea 2023
- Premium Statistic Acceptable price ranges for an influencer collaboration product South Korea 2023
- Premium Statistic Reasons for buying a product endorsed by an influencer South Korea 2023
Influencer advertising
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Premium Statistic
Share of people who followed social media influencers South Korea 2023
Share of people who followed social media influencers South Korea 2023
Share of people who followed influencers on social media in South Korea as of May 2023
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Premium Statistic
Impact of social media influencers on purchasing South Korea 2023
Impact of social media influencers on purchasing South Korea 2023
Share of people who have purchased a product endorsed by an influencer in South Korea as of May 2023
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Influencer type that respondents purchased endorsed products South Korea 2023
Influencer type that respondents purchased endorsed products South Korea 2023
Type of influencer that respondents purchased influencer-endorsed products in South Korea as of May 2023
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Type of purchased influencer-endorsed products South Korea 2023
Type of purchased influencer-endorsed products South Korea 2023
Type of purchased products that were endorsed by an influencer in South Korea as of May 2023
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Acceptable price ranges for an influencer collaboration product South Korea 2023
Acceptable price ranges for an influencer collaboration product South Korea 2023
Acceptable price ranges South Koreans are willing to purchase an influencer collaboration product as of May 2023
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Reasons for buying a product endorsed by an influencer South Korea 2023
Reasons for buying a product endorsed by an influencer South Korea 2023
Reasons for purchasing a product endorsed by an influencer in South Korea as of May 2023
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