Kasia Davies
Research expert covering the German market
adidas - statistics & facts
adidas AG is the largest sportswear manufacturer in Europe and is second only to Nike worldwide. adidas is a multinational corporation, founded and headquartered in Herzogenaurach, Germany, which designs and manufactures footwear, apparel, and accessories. The sporting goods company also owns a share of the German football club Bayern Munich. The adidas logo found on all of the company's products consists of three stripes, and is one of the most instantly recognizable logos in the world. Some of adidas' main competitors include Puma, Under Armour, and of course Nike.
Currently, North America and Greater China are some of adidas' most important markets, as these regions combined accounted for approximately 35 percent of the company's annual retail sales. In comparison, just over 30 percent of the company's sales were just from Europe. Apparel and footwear are the Group's biggest segments and unsurprisingly generate the bulk of the company's sales. In 2023, the company produced some 330 million units of sportswear and about 310 million pairs of shoes worldwide. The number of shoes produced by adidas had dropped considerably in 2022, just after the divestiture of the Reebok business. When it comes to new developments adidas is not showing any signs of slowing down investing significantly more in R&D in 2024 than in the last five years. This signifies the company’s plans to continue evolving and producing new lines which is essential to the success of any business.
adidas among competitors
As of 2024, the brand adidas stood among the top ten largest apparel brands in the world, with a brand value of almost 14.5 billion U.S. dollars. As such, it comes as no surprise that the company is also the second highest-earning athletic apparel, accessories, and footwear companies in the world. Both adidas and Nike are well liked by consumers in the United States. Depending on the year, adidas even surpassed Nike in terms of customer satisfaction.Key figures of adidas Group
Adidas employed around 62,000 people worldwide in 2024. The organization's global net sales amounted to about 23.7 billion euros that year, which was an increase compared to the previous year and the highest the company has ever seen. In recent years, the company’s net sales have seen more fluctuation likely due in part to economic instability caused by COVID-19 and inflation.Currently, North America and Greater China are some of adidas' most important markets, as these regions combined accounted for approximately 35 percent of the company's annual retail sales. In comparison, just over 30 percent of the company's sales were just from Europe. Apparel and footwear are the Group's biggest segments and unsurprisingly generate the bulk of the company's sales. In 2023, the company produced some 330 million units of sportswear and about 310 million pairs of shoes worldwide. The number of shoes produced by adidas had dropped considerably in 2022, just after the divestiture of the Reebok business. When it comes to new developments adidas is not showing any signs of slowing down investing significantly more in R&D in 2024 than in the last five years. This signifies the company’s plans to continue evolving and producing new lines which is essential to the success of any business.
