Ducati Motor Holding S.p.A. - Statistics & facts
Having begun life as a manufacturer of radio equipment, Ducati has developed into one of Italy’s best known motorcycle manufacturers throughout its nearly 100-year history. The company was founded outside Bologna in 1926 and remains headquartered in the city. Today the Ducati Motor Holding S.p.A. is owned by the Volkswagen Group as an independent brand within the Audi Premium Brand Group.
The German market, nonetheless, plays a significant role for the motorcycle manufacturer, constituting its second-largest market. Over a fifth of Ducati sales revenue came from the German market in 2023 at some 99 million euros, which is projected to grow to 110 million euros by 2028. Meanwhile, the largest non-European market for the manufacturer is Australia, which was responsible for about six percent of sales.
An Italian motorcycle brand
Despite having been bought up by a German automotive group in 2012, Ducati remains an Italian brand with strong ties to its home country. Ducati delivered more than half of its motorcycles to customers in Europe in 2023 and Italy was its leading national market. In 2023, the Italian market generated an annual revenue of close to 156 million euros for Ducati, projected to rise to 164 million euros in 2028. Ducati’s headquarters in Bologna, Italy also remain the company’s primary manufacturing facility. While Ducati operates production facilities in Thailand, Brazil and Argentina, as well, more than four fifths of Ducati motorbikes are produced in Italy. In 2023, these were a total of over 45,600 vehicles.The German market, nonetheless, plays a significant role for the motorcycle manufacturer, constituting its second-largest market. Over a fifth of Ducati sales revenue came from the German market in 2023 at some 99 million euros, which is projected to grow to 110 million euros by 2028. Meanwhile, the largest non-European market for the manufacturer is Australia, which was responsible for about six percent of sales.
