From bustling souks to the contemporary digital financial landscape, Algeria is making clear efforts to transform its cash-driven society. The North African country offers its population various payment alternatives and options, but this question remains: Are consumers ready to transition from their strong attachment to
How would Algerians like to pay?
In 2023, a large amount of
cash was withdrawn from ATMs in Algeria, indicating how much Algerian consumers trust physical currency. However, consumers now have a few other options for paying bills, online shopping, and purchasing goods.
Debit cards are among these alternatives, with CIB and Edahabia being the most popular choices. Both cards allow users to conduct bill payments and online transactions. Additionally, a small portion of the population owns
credit cards, which are preferred for rewards and credit-building, compared to everyday spending.
In order to facilitate transactions, Algeria has also made progress in e-banking, with an increased number of registered accounts, and introduced
Wimpay-BNA, a contactless mobile payment app based on a QR code.
Moreover, mobile money accounts gained popularity in 2024, recording approximately 12.5 million
payment operations in the first quarter. This new addition to the financial services in Algeria and the overall African continent allows anyone with a mobile phone to transfer, store, and request money, without necessarily owning a bank account.
E-commerce: convenient for sellers and buyers
E-commerce provides flexibility for both owners and customers. Users can make purchases 24/7, regardless of their location, and sellers can enjoy lower operating costs, by saving on retail space and other expenses that a physical store could necessitate. In the first quarter of 2024, the
number of online merchants in Algeria notably increased from the same period of the previous year, demonstrating a growing interest in online sales. This growth, also an indicator of rising consumer demand, is reflected in the total number of internet payment transactions and
e-commerce users.
However, in 2023, online payments were
mainly used for services, with telecom, administrative services, and service providers reporting the highest transaction volumes.
A cashless Algerian society
Indeed, Algeria has efficient digital payment methods for online shopping, money transfers, and bill payments among others. Despite these advancements, many citizens see physical cash as the most reliable form of payment. Overall, significant efforts are still needed for Algeria to consider a more cashless society a feasible option in the future, although individuals, sellers, and service providers are slowly getting accustomed to modern ways of conducting business.
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