Travel and tourism in Lithuania - statistics & facts
Lithuania, the southernmost of the Baltic States, is a developing tourism market in Europe — ranked as the third-best region for road trips after Germany and Spain. In 2023, Lithuania registered more than 1.1 million international visitors, which was more than a double of the tourist flow during the COVID-19 pandemic. Overall, foreign tourists represented almost a third of Lithuania's total population, which adds up to around 2.9 million as of 2024.
Lithuania, known for its cultural heritage, nature tourism, and historical sites, is a compelling destination for travelers, in part due to its affordability. From Vilnius to the Curonian Spit, the country's regions are gaining popularity among international tourists while still receiving high attention from the locals.
Domestic tourism in Lithuania
Domestic tourism plays a crucial role in the Lithuanian economy, supporting local businesses, creating jobs, and preserving cultural and natural heritage sites. The trend of exploring locally has grown since the COVID-19 pandemic and reached its peak in 2022 at around 880,000 domestic tourists. In 2023, tourists from within the country made around 12.8 million trips, more than in the previous year. Most of them were same-day trips, at almost 10 million.Tourism in Vilnius
One of the most popular destinations for the visitors in Lithuania is the capital, Vilnius. Alongside its rich history and places like the Old Town or Gediminas Castle, Vilnius is considered more affordable than many major European capitals. It was ranked as the cheapest European travel destination in 2024, with an average daily cost of around 236.5 British pounds. Vilnius is a popular destination mostly among the neighbor countries, recording the most tourist arrivals from Belarus and Poland. In total, domestic and international travelers spent around 2.2 million nights in the capital's accommodation establishments in 2023.Lithuania, known for its cultural heritage, nature tourism, and historical sites, is a compelling destination for travelers, in part due to its affordability. From Vilnius to the Curonian Spit, the country's regions are gaining popularity among international tourists while still receiving high attention from the locals.
