Cyber Monday worldwide - statistics & facts
In recent years, Black Friday has gone from a single day of sales and rebates for products, to a special deals extravaganza that can be enjoyed throughout the entire month of November. In turn, with Cyber Monday serving as the e-commerce equivalent of the shopping holiday, consumers today are able to find and take advantage of digital deals like never before.
In the United States, for example, while about 27 percent of consumers planned to shop in person on Black Friday in 2023, over 66 percent intended on participating in Cyber Monday shopping – resulting in a total 12 billion U.S. dollars spent on the digital shopping day in 2023. Concurrently, in the United Kingdom, expected Cyber Monday spending reached 1.5 billion pounds sterling – and in Italy, six in ten consumers’ purchases amounted to two billion euros in e-commerce retail sales across Black Friday and Cyber Monday in the same year.
Regardless of the products being purchased or the country in which they are bought, the success of Cyber Monday as a digital shopping holiday will only continue to increase in parallel with the constant development of e-commerce as a whole.
From in-store on Friday to online on Monday
Just like the celebration of various seasonal holidays, shopping on Black Friday is a given for many consumers. In countries around the globe, discounts and sales in brick-and-mortar stores on the last Friday of November result in billions in spending each year. In today’s consumer climate, this spending is often distributed both in-stores on Black Friday, and online with Cyber Monday as countless e-commerce storefronts attempt to attract shoppers each year.In the United States, for example, while about 27 percent of consumers planned to shop in person on Black Friday in 2023, over 66 percent intended on participating in Cyber Monday shopping – resulting in a total 12 billion U.S. dollars spent on the digital shopping day in 2023. Concurrently, in the United Kingdom, expected Cyber Monday spending reached 1.5 billion pounds sterling – and in Italy, six in ten consumers’ purchases amounted to two billion euros in e-commerce retail sales across Black Friday and Cyber Monday in the same year.
Trends among Cyber Monday shoppers
While overall spending around the world reaches new heights every year, individual spending for consumers can depend on a number of things. In France, younger shoppers tended to spend the most, with those from aged 18 to 34 using budgets nearly twice as high as those of their 65 and older counterparts for Black Friday and Cyber Monday shopping. As for what people were interested in buying at discounted rates: apparel, electronics, and personal care items were among some of the most popular products purchased in markets around the world, such as in Canada and Australia.Regardless of the products being purchased or the country in which they are bought, the success of Cyber Monday as a digital shopping holiday will only continue to increase in parallel with the constant development of e-commerce as a whole.
