Federica Laricchia
Research expert covering the global consumer technology industry
OPPO - statistics & facts
Navigating the competitive consumer electronics (CE) industry is no easy thing, and yet the Chinese company OPPO is quickly climbing the ladder to find its place in the profitable CE market, which is forecast to record revenues of over one trillion U.S. dollars in 2024. The firm manufactures several types of smart devices, from smartphones to power banks and from smartwatches to headphones. Furthermore, in its attempt at global success, OPPO is trying to stay ahead of the tech innovation curve, also entering more niche sub-markets, such as the foldable smartphone industry.
OPPO is also active in the smartwatch and headphone markets. The devices vary in terms of functionalities and prices, with examples including the OPPO Watch X and the earbuds OPPO Enco Air3i. The Chinese company is still far from being among the key smartwatch and headphone vendors, leaving the podium to Apple, Xiaomi, and Samsung. Yet, the company is likely to keep innovating their products and services, attracting an increasingly higher number of customers and striving for a greater role to play in the global CE market.
OPPO becomes one of the top 5 smartphone vendors
Founded in China in 2004, OPPO has quickly grown into one of the major smartphone vendors in its home market. In 2021, the company announced the acquisition of another popular Chinese smartphone brand, OnePlus. Over the years, OPPO imposed its presence also in the global smartphone industry to the extent that the company has become one of the five leading smartphone vendors in the world, recording shipments of just under 90 million smartphones in 2023. To this success contributes the vast array of smartphone models offered to consumers, such as the Reno series, the X series, and the foldable N series, which includes the OPPO Find N3, priced at less than 1,500 U.S. dollars.OPPO faces tech giants head-on in the CE market
In the consumer electronics industry, OPPO competes with valid rivals. Particularly, Apple and Samsung have led and still lead the global smartphone market, recording the highest shipments every year. Over time, smaller companies have acquired larger slices of the smartphone market. OPPO is one of them, accounting for just under ten percent of the global smartphone shipments in early 2024. OPPO gained popularity in every continent, even if at different ratios. For instance, it accounted for a larger share of the Asian smartphone market, but controlled a lower portion of the European smartphone industry.OPPO is also active in the smartwatch and headphone markets. The devices vary in terms of functionalities and prices, with examples including the OPPO Watch X and the earbuds OPPO Enco Air3i. The Chinese company is still far from being among the key smartwatch and headphone vendors, leaving the podium to Apple, Xiaomi, and Samsung. Yet, the company is likely to keep innovating their products and services, attracting an increasingly higher number of customers and striving for a greater role to play in the global CE market.
