Coffee consumption trends in the Nordics - statistics & facts
The United States is the leading coffee market in the world, measured by revenues. Therefore, one might think that this is also where the most coffee is consumed per capita. But anyone who has ever heard of the strong coffee culture in the Nordic countries knows that this is a misconception. In fact, Denmark, Finland, Norway, and Sweden are among the top coffee consumers, beating many large markets. Because these countries have small populations, import volumes are relatively low compared to other regions. However, Nordic consumers prefer high-quality beans and have the means to pay for them. In 2023, Finland ranked second in the ranking of the global sales volume of coffee per person, ahead of Sweden, and Denmark. Shortly afterward, in sixth place, Norway followed.
Nordics truly love their coffee. Coffee consumption is a big part of everyday life and a traditional part of Nordic culture. People like to meet up with friends, family, or colleagues over a coffee break and simultaneously fuel the growing coffee market in the region.
Coffee consumption preferences in the north
It appears that many coffee drinkers in Nordic countries like their coffee black, without any additives such as milk or sugar. Almost 50 percent of Danish consumers and even over 75 percent of Norwegians reported this in 2023. Since they prefer to taste the real and strong coffee flavor, the quality of the product is crucial, and they like to drink it as filter coffee. In June 2023, a survey found that 70 percent of Swedish respondents of all generations usually drink it. Even Gen Z, who are known to consume less coffee than their predecessors, confirmed this.Daily coffee consumption is a must
One to three cups of coffee a day is essential in Scandinavia. In Sweden, there is even a social event called "Fika" specifically for drinking coffee together during the day (typically enjoyed around 10 a.m. and again at 3 p.m.). This tradition is an important part of Swedish culture and is intended to encourage people to socialize and relax. The idea is to forget the stress of everyday life for a moment with a cup of coffee and perhaps a sweet pastry or cake. All age groups report that one to three cups of the hot beverage are consumed daily in this country. Neighboring country Norway even surpasses this with an average amount of 5.1 cups of coffee per day.Nordics truly love their coffee. Coffee consumption is a big part of everyday life and a traditional part of Nordic culture. People like to meet up with friends, family, or colleagues over a coffee break and simultaneously fuel the growing coffee market in the region.
