Primary online channel for brand research in France 2024

Published by Statista Research Department, Mar 3, 2025

During a survey carried out in the third quarter of 2024, 59.4 percent of internet users in France utilized search engines as one of their primary channels when actively looking for more information about brands, products, and services. Social networks were ranked second with 32.1 percent of respondents stating that they mainly used them when researching brands.

Primary brand online research channels among internet users in France as of 3rd quarter 2024

CharacteristicShare of respondents
Search engines 59.4%
Social networks 32.1%
Product and brand websites 30.8%
Consumer reviews 28.2%
Price comparison sites 23.6%
Discount voucher sites 17%
Mobile apps 13.4%
Q&A sites 13.2%
Specialist review sites 12.7%
Video sites 10.8%
Forums and message boards 10.2%
Brand and product blogs 8.5%
Messenger services 6.6%
Showing entries 1 to 13 (15 entries in total)
Created with Highcharts 7.2.2Share of respondents59.4%59.4%32.1%32.1%30.8%30.8%28.2%28.2%23.6%23.6%17%17%13.4%13.4%13.2%13.2%12.7%12.7%10.8%10.8%10.2%10.2%8.5%8.5%6.6%6.6%4.8%4.8%4.3%4.3%Search enginesSocial networksProduct and brand websitesConsumer reviewsPrice comparison sitesDiscount voucher sitesMobile appsQ&A sitesSpecialist review sitesVideo sitesForums and message boardsBrand and product blogsMessenger servicesVlogsMicro-blogs
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%

© Statista 2025
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Release date

February 2025

Region

France

Survey time period

Q3 2024

Age group

16 years and older

Special properties

Among internet users

Method of interview

Online survey

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