Sustainable fashion consumption in Australia - statistics & facts
Sustainable fashion demand is gaining momentum. From threading the needle to purchase, awareness of the environmental and ethical prices of clothing consumption has become woven into the minds of Australia’s increasingly sustainability-focused consumer base. With fast fashion brands still having a strong foothold across Australia, the country’s consumers are starting to put more pressure on brands to provide eco-friendly and ethically produced apparel and to lower their manufacturing footprints. Nevertheless, translating sustainability values into actions is proving harder than expected as Australia’s shoppers attempt to balance their price, fit, style, and quality requirements alongside sustainability when considering which fashion items to purchase.
