A. Guttmann
Research Lead covering media
Music industry and consumption in Brazil - statistics & facts
Brazil is the driving market for the music industry in Latin America. While the entire region saw music revenue growth of more than 19 percent in 2023, Brazil’s recorded music revenue growth accounted for 69 percent of the Latin American’s figure that year. Diving deeper into the data, it becomes evident it is evident that digital formats were the main contributor to Brazil reaching double digits in 2023. Digital music revenue, which largely consists of streaming, is responsible for 87 percent of total recorded music industry profits in Brazil.
The music industry in Brazil is on the rise and the main driver behind this growth is the streaming segment. With close to 2.9 billion Brazilian reals in recorded music revenue and continued double digit growth, as well as the unwavering popularity of digital music consumption, Brazil’s music sector is poised to see further positive results in the near future.
Digital music clearly dominates consumption
Data shows that music listening in Brazil tends to be heavily reliant on online formats and digital devices. In fact, the mobile phone is the top device for music consumption in Brazil. Radio ranks fifth on the list of devices used for music listening, behind smart TVs, laptops and PCs, which is directly indicative of the popularity of music streaming. An average Brazilian spends roughly two hours per day listening to music via this method. What is more, music streaming reaches three-quarters of the population in Brazil. Survey data shows that a fourth of Brazilians stream music for up to three hours per day, while 10 percent admit to streaming music more frequently than that. It is also becoming more popular among Brazilians to pay for music streaming services, with the recent figures revealing that 43 percent of music listeners in Brazil are signed up for a paid service. Whether paid or free service, Spotify is a clear leader when it comes to providers. Within the premium category, Amazon Prime Music and YouTube Music close the top three preferred services ranking, while YouTube and Deezer are the remaining popular choices for free music streaming.Music genre that moves Brazilians
In general, Brazilians spend close to 25 hours per week listening to music. Music consumers in Brazil access the medium via at least eight sources and listen to 10 different genres. The most popular music genre in the country is sertanejo. This is Brazil’s equivalent of country music and is equally liked by consumers from different age groups. Almost half of surveyed Brazilians indicated sertanejo as their music genre of choice, more popular than general pop and Brazilian pop (MPB). Sertanejo is particularly well-liked among younger Brazilian music listeners who prefer this genre over funk, pop, and rap. Radio playlists in the country mirror this trend, with artists such as Gustavo Lima, Marilia Mendonça, and Zé Neto & Cristiano at the top of the popularity rankings.The music industry in Brazil is on the rise and the main driver behind this growth is the streaming segment. With close to 2.9 billion Brazilian reals in recorded music revenue and continued double digit growth, as well as the unwavering popularity of digital music consumption, Brazil’s music sector is poised to see further positive results in the near future.
