eMAG - statistics & facts

With its vast network of over 53,000 online sellers, eMAG Marketplace stands tall as Romania's premier online retail hub. Its popularity and convenience have reshaped the country's shopping landscape, offering an unmatched array of products and services. What sets eMAG apart is its ability to cater to diverse consumer needs, making it a one-stop destination for all shopping requirements.

eMAG is the most valuable e-commerce brand in Romania

In 2023, eMAG emerged as the third most common shopping query entered into Google in Romania, proof of its strong presence in the minds of consumers. With its online platform, emag.ro, eMAG seized the spotlight, becoming Romania's most visited retail website in August 2023, having drawn in over 35 million total visits. This surge in online traffic mirrored eMAG's rise in brand value, which soared to over one billion euros in 2022, marking a 29-percent increase and positioning it as the most valuable brand in Romania. Despite a temporary setback in 2023, where eMAG experienced a decline of 14.6 percent in brand value, it quickly rebounded, showcasing its resilience and adaptability.

eMAG expands into international markets

Furthermore, eMAG's influence extends to neighboring Hungary and Bulgaria, where it dominates the e-commerce market with unparalleled success. In 2022, eMAG emerged as the leading store in Bulgaria by online net sales revenue, surpassing competitors with a staggering revenue of nearly 100 million U.S. dollars. Similarly, emag.hu, the online marketplace, operated the most successful online shop in Hungary during the same year, based on net sales value, reaching an impressive 230 million U.S. dollars in online sales. Additionally, as of March 2022, eMAG Group had 8,675 employees, with over 250 employed in the Bulgarian-based company eMAG International OOD, 725 in Hungarian-based Extreme Digital eMAG KFT, and 40 in Polish-based Agito Sp. z.o.o. This achievement underscores eMAG's strategic expansion and its ability to capture market share beyond its home, establishing itself as a formidable player in the broader European e-commerce landscape.

Continued dominance: a strategic path towards eMAG's future growth

Under the leadership of CEO Tudor Manea, eMAG Group is poised for over 11 percent growth. With its strategic focus on AI and service investments, the company shows its commitment to innovation and customer satisfaction. As it is planning to enhance offer processing, search, recommendations, and introduce financial services, eMAG is set to further solidify its marketplace dominance and represent a significant share of orders and total value in 2024.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by Statista Research Department, May 16, 2024

Key insights

Net sales revenue of eMAG in Romania
788.6m USD
Net sales revenue of eMAG in Bulgaria
78.7m USD
Share of online shops selling on eMAG in Hungary
64%
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Current statistics on this topic

Number of online sellers on the eMAG Marketplace platform in Romania from 2018 to 2022

Online Marketplaces

Online sellers on the eMAG Marketplace platform in Romania 2018-2022

Brand value of eMAG in Romania from 2019 to 2023 (in million euros)

Brands & Leaders

Brand value of eMAG in Romania 2019-2023

Most common shopping queries entered into Google in Romania in 2023, by index score

Online Search

Most common shopping queries entered into Google in Romania 2023, by index score

Most visited retail industry websites in Romania in August 2023 (in million visits)

Online Retail

Most visited retail industry websites in Romania 2023

Leading online stores in Romania in 2022, by e-commerce net sales revenue (in million U.S. dollars)

Online Retail

Highest earning online stores in Romania 2022

Leading online stores in Bulgaria in 2023, by e-commerce net sales revenue (in million U.S. dollars)

Online Retail

Highest-earning online stores in Bulgaria 2023

Share of online shops selling on online marketplaces in Hungary in 2022, by platform

Online Marketplaces

Share of online shops selling on online marketplaces in Hungary 2022, by platform

Top information sources used for Black Friday in Romania in 2023, by consumer segment

Shopping Behavior

Top information sources used for Black Friday in Romania 2023, by consumer segment

Black Friday order value per client on eMAG in Romania 2023, by county

Online Marketplaces

Black Friday order value per client on eMAG in Romania 2023, by county

Products ordered on eMAG in the first 30 minutes of Black Friday in Romania in 2023 (in 1,000s)

Online Marketplaces

Products ordered on eMAG in the first 30 minutes of Black Friday in Romania 2023

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